Confirmed: Toyota To Siberia

Bertel Schmitt
by Bertel Schmitt

Toyota today confirmed the month-old rumor that they will go to Siberia. And by way of ESP, we had even pictured the correct car when we wrote about it.

According to a Toyota communiqué, the company has reached a basic agreement with Russia’s Sollers-Bussan to assemble the Land Cruiser Prado 4×4 in Russia. Right across the water from Japan in Siberia.

TMC will provide kits 1,000 Land Cruiser Prados a month. Sollers-Bussan will assemble them at its Vladivostok plant, starting in the spring of 2012. The trucks will be sold through the Toyota dealer network in Russia.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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