Daewoo Is Dead

Bertel Schmitt
by Bertel Schmitt

We, or rather the Financial Times saw it coming a year ago: “General Motors is considering replacing the Daewoo brand with the Chevrolet name in South Korea.” And so they finally did.

“People will not be able to see the silver-colored Daewoo badge in brand-new vehicles down the road as GM Daewoo Auto & Technology is set to replace it with the bowtie-shaped Chevrolet emblem in months to come,” reports The Korea Times.

The De-Daewoofication will be complete: GM Daewoo Auto & Technology will even drop Daewoo from its corporate title sometime over the first quarter.The new name will be “GM Korea Company.

One out of every four Chevy vehicles is produced in Korea, and by changing the name, nobody can say that they are Daewoos.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Bryce Chessum Bryce Chessum on Jan 20, 2011

    Over here they get badged as Holdens but everyone knows REAL Holdens are RWD V8/V6.

    • Pista Pista on Jan 21, 2011

      But Daewoos are real Holdens. Holden owns Daewoo, has a seat on the board, sells Commodores in Korea with Daewoo badges and has much input into new car design there. It's a little surprising Daewoo wasn't rebranded as Holden [unless GMH is the next GM brand to go...]

  • Obbop Obbop on Jan 20, 2011

    Somewhere west of the Aleutians.....

    • John Horner John Horner on Jan 21, 2011

      ... there's a bronco-busting, steer roping girl who knows what I’m talking about. She can tell what a sassy pony, that’s a cross between greased lighting and the place where it hits, can do with eleven hundred pounds of steel and action when he's going high, wide and handsome.

  • John Horner John Horner on Jan 21, 2011

    This is a smart move. The Daewoo car brand has more bad connotations than good, even in its home market. GM management has to be looking at the increasing success Ford is having with the "One Ford" global realignment. There is nothing wrong with learning lessons from the competition.

    The Vauxhall brand should be eliminated as well. England would do just fine buying Opels since a Vauxhall is simply an Opel anyway. Why not take advantage of Europe wide marketing efforts?

  • Mannat Mannat on Feb 14, 2013

    What do you mean by DEAD? My dad is over there (1st at left corner.)