By on October 18, 2010

Whilst doing my usual scan of today’s news I saw an article which made me do a double take. And I mean a proper “Whaaaaaaaaat?!” I saw a couple of interesting things in it, I couldn’t believe my eyes. Then I saw who published it. The Tehran Times. So, treat this story with a pinch of salt.

A few weeks ago, I wrote about how the Iranian government was threatening to put the thumbscrews on Peugeot’s Iranian subsidiary. Possibly in an attempt to show the world how these global sanctions mean very little to them. Well, according to The Tehran Times, the Iranian government has nothing but a good friend in Peugeot.

They report that Jean-Marc Gales, an executive vice president and member of the managing board with PSA Peugeot-Citroen, has given Iran his vote of confidence. “We will proudly continue as before to do business with our Iranian partner,” he said (or “claimed” as the Tehran Times writes). First surprising thing: The French sticking two fingers up at global sanctions. That’s some ballsy stuff to say! (But then: Who was in Iraq before America moved in?)

The article then claims the second surprising element. That Iran represents 20 percent of Peugeot’s global sales. 20 percent?! That’s a lot.

Mr Gales then went on to discuss the need to increase exports of cars through Iran using the recent credit crisis as justification. “The crisis mostly troubled the U.S and Europe. Countries like Iran had no problem in this regard.” he said, “For this reason, Iran’s potential in the global market is significant and we would be content to expand our global market in the framework of enhancing our partnership.”

My first thought to all of this was that the Tehran Times wrote this story, hoping that it’ll give bad press to PSA around the world. Thereby, tightening the thumbscrews on PSA even further. But if it is all within context and accurate, I think it’s fair to say that I wouldn’t expect Peugeot (or Citroen) in America any time soon. I doubt they’ll be welcome there.

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15 Comments on “Peugeot and Iran. They’re Staying Together...”

  • avatar

    I told you in your previous article. There’s no way this was going to happen, i.e. IKCo saying chao to Peugeot.
    My first thought to all of this was that the Tehran Times wrote this story, hoping that it’ll give bad press to PSA around the world.
    LOL, of course not, if you read the article, their partnership has 20 years going. Again, 90% of their lineup is based on Peugeot cars…

    I think it’s fair to say that I wouldn’t expect Peugeot (or Citroen) in America any time soon. I doubt they’ll be welcome there.
    Please, get your stuff together, as that statement is organic bovine butt secretion. There are brands with US presence that sell their cars in Iran, even with local assembly or production.
    Peugeot may have problems similar to those of Fiat in the US, but I don’t think this fact will stop them to go into the US market.

  • avatar

    there you have it, a lover of French cars, Stingray, then buy one for yourself.   If you don’t mind mundane styling with that awful griffon on the grille, and a car that will fall apart in three years, then by all means, buy Pudgeot.  Given a choice, the Iranians would rather drive German or Japanese, maybe even American!

    • 0 avatar

      I am hardly a lover of French cars. Although some of them are nice, they are too über complicated for my taste.
      I do happen to drive a “french” car, and it hasn’t fallen apart in the year I’ve been punishing it (and I’ve beaten the hell out of it). I don’t expect to fall apart in the near future anyway.

  • avatar

    Maybe Iran can help the French busting up strikes and protests.


  • avatar

    Dont be silly, nobody buys American cars except Americans ;)
    As for bagging on French cars i had a citroen c5 rental for 2 weeks last year and was impressed with everything except the lack of cup holders

  • avatar

    French cars and the French people are both gloriously entertaining.  i like the fact that French people will march in the streets for what they believe in, I like the fact naming a car for a post-impressionaist artist is a plus (the Citroen C3 Picasso i drove in Europe this summer).  I doubt you’ll se a Jasper Johns F150 or Americans spontaneously marching in the streets over anything.  Do I care that 20% of Peugeot worldwide sales are in Iran?  Well, i wish they weren’t but i’d still buy that sweet Peugeot hybrid diesel featured on TTAC a few weeks back.

  • avatar

    Come on, Kitzler, there are good reasons to buy French cars, besides being “a lover of French cars” or wanting to drive “a car that will fall apart in three years”.
    Comparing my Peugeot experiences as daily drivers (305, 406, currently 207SW) with other cars I had over the years (far more Mercedesses, VWs, than French cars, BTW) I would not hesitate to recommend Peugeot. Each and every car I have ever owned had some weak spots. The question is how easy is it to cure, prevent or harden it. The Peugeots I had were easy (and quite cheap) to handle and maintain.
    As a technical-oriented guy, I do not “love” cars, operating systems, or other appliances. I do appreciate things like design, smart ideas, joy to drive, usability, maintainability. etc. Yeah, and the price.
    So, I’d think there are plenty of reasons not to follow the mainstream. Think in terms of diversity. Without it, we all would be forced to drive silver cars with charcoal interiors, most probably from one of the numerous VW brands.

  • avatar

    OK Herb, so you like French cars, whereas I don’t care for the French period.  However, you can still drive French, just buy a Nissan, but would you buy a car from a guy named “Carlos”?  My personal experience with one Peugot and one Renault, keep them, just don’t like the gear shift getting in my way to tune the radio.

  • avatar

    You can call him Charles or Charlie if you feel better, here in Latin America as well as nowdays in the US there are zillions of people named Carlos, I already own a 307 (2nd Peugeot I have), it is 3 Yrs old by now, and it is not falling apart or giving any headache more than other cars I’ve owned, nor the gear shift gets on the way of the radio, it has controls on the Steering wheel (both had that), actually I have had American (AMC,Ford, GM,Actually a Chrysler too) German (VW) and French Cars (Renault and Peugeot) and like Herb said, every one of them had its strenghts and weakneses.
    So far no Japanese on my list, And I wouldn´t mind buying from a company who made the Zero planes on WWII or the tanks long time ago.
    Best regards

  • avatar

    Thanks for your comments J Mendez, but I still have a bone to pick with the frenche.  You see, I lived in Germany and my landlord bought a Renault Nevada station wagon;  when I asked him why he opted for a french car instead of a VW or Opel, he said the Renault was a lot cheaper.  I then lived in France and found out why the Renault was cheaper, you see, the French buy french because they are patriotic, like cocorico, and they pay a lot more for their Renault and Pugeots than the Germans or anyone else for that matter, that is why I don’t care for the frenche, and besides I think they have a great name for luxury goods, cheese and wine, but for machinery, I would not give you a plug Nickel for their refrigerators, automobiles, or electronic equipment, I mean you have to be nuts to buy an Alcatel cell phone when you have Nokia or Siemens in your backyard!  But the frenche always buy frenche, even if it costs more and even when it does not work as well………….

    • 0 avatar

      You actually lived in Germany? In that case, we can no longer book your handle under ignorance or happenstance. I mean, what would you say to someone who’s handle is “clitoris?”
      That reminds me of an encounter at my first DMV, in beautiful Charlottesville, VA, some 30 years ago. They had vanity tags, and would I want one, for a small extra charge? Sure, why not. I was handed a flier that outlined the rules, once of them being that the tag must not be a dirty word.
      I picked “MIST”. The DMV lady ran it through the computer, nobody had a MIST car yet, and a MIST tag was issued. When I picked it up, I asked the DMV lady whether she knows the meaning of MIST.
      “Sure,” she said. “A moist haze, as in a misty morning.”
      “It’s German. It means manure, or garbage, or, well, shit.”
      “You know it, and I know it now, and we both think it’s very funny.”

    • 0 avatar


      Charlottesville is still beautiful 30 years later, though a bit more built up. I wonder if car-buying habits here then were as quirky as they are now!

  • avatar
    Tricky Dicky

    Reminds me of an intensive French course I was doing in the Belgian town of Spa Bertel. I had to read a list of words which were identical in English and French to my tutor (who just happened to be both young, beautiful and on her own with me in my hotel room/ study area), to improve my vocab and pronounciation.
    I’d done the A words, and the B words and was making good progress on my Cs. Then I stopped and nearly choked.

    “Aah, you eez a tee-pee-kul man. Yew alweez miss ze blewdy clitoris!”

    Embarassed. Much.

    Stingray: I just don’t think your comments critique what was said in the article. Maybe you could have pointed out that PSA don’t own IKCO, that IKCO are only responsible for less than 1% of PSA’s revenues. The background to the conflict between the parties is that PSA is a major supplier to OKCO, who themselves are looking to expand production internally within Iran and to other Islamic countries. The government intervention was surely only a technique to apply negotiating pressure on behal;f of a ‘national industry, as is usually the case when gov’ts get involved in business.

  • avatar

    To Bertel Schmitt, du hast alles gut verstanden, and to Tricky Dicky, c’est marrant de pouvoir s’amuser comme ca!

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