What's Wrong With This Picture: Incentivize This Edition

by Edward Niedermeyer

Published: July 19th, 2010

what s wrong with this picture incentivize this edition

The good news? GM is so desperate to move Corvettes, it’s decided to give you $3k back or 0% financing on every single new ‘vette, including the world-beating ZR1. The bad news? You have to build the engine yourself. Also, this won’t exactly help GM climb off its throne as the reigning king of incentive spending. But hey, if $106k for a Corvette was sounding a little ridiculous, at least the price point has effectively fallen to $103k. If you’ve been on the fence over that three thousand dollars, it’s time to adjust your spreadsheet accordingly. [ZR1 incentives explained after the jump]

#Incentives #Marketing #NewCars

Edward Niedermeyer

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2 of 17 comments

Steven02 on Jul 19, 2010

The model has been out since 2005, and the C6 wasn't too different than the C5. I am guessing people are waiting for the rumored C7. That and the whole recession that we are in is causing fewer buyers.

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R H on Jul 20, 2010

I'm actually tempted by this. I've always wanted a Z06. My trade-in is probably worth 15, and I could put down 10 and that would put me at almost $1k/month for 5 years. Basically my mortgage. Unfortunately I couldn't justify that to the wife.

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Normie Khan, apprised of the promotion: "Ah.. Admiral Obvious.."
Jalop1991 so, the same management team that came up with the CR-Z assigned themselves to this project. Got it.
MaintenanceCosts Nobody would be upset about this at all if Honda had branded it "Civic Coupe." But it wouldn't have as much buzz either. My guess is that the Prelude branding will drive an initial shot of sales but in the long term the Civic Coupe name would have been the better choice.Also: I'm expecting that the usual testers with their usual methods will get a roughly 6.5s 0-60 out of this car. There's just no way that 200 hp + roughly 3200 lbs. gets you a 9s 0-60.
Oberkanone Sunroof on every previous Prelude. Until now.
Dave M. List of sporty 2-door hybrids:[list=1][*]Honda Prelude[/*][*]Nothing[/*][/list=1]It's a niche target crowd but it'll sell if Honda is realistic about market size and price for this.