Question Of The Day: Kia Today, Gone Tomorrow?

Cammy Corrigan
by Cammy Corrigan
question of the day kia today gone tomorrow

If you’re reading this article, that means Fuhrer Schmitt has figured out under what moniker this article should be filed under. As far as I’m concerned it should be a “Question Of The Day”, but it could easily slot into “WTF” and “Wild Arse Rumor Of The Day”. So, here we go…

I was grazing the internet whilst watching “ That Mitchell And Webb Look” on DVD when I came across an article by Business Insider entitled “Here Are The 10 Brands That Will Disappear In 2011”. So, I hit the pause button on my DVD player and took a look to see what they predicted. It starts off with names I pretty much suspected would disappear; names like “Reader’s Digest”, “Blockbuster Video” and “Radio Shack” (which I thought HAD already gone). Then, the article starts to get a bit suspect. It starts predicting that “BP” will enter bankruptcy and may even be broken up in order to distance itself from the Deepwater Horizon spill. A prediction which I think won’t come to fruition. However, what really made me double-take was the final brand they predicted will disappear in 2011. Kia.

Business Insider bases the claim on the following evidence.

  • One: That it’s always been a marginal brand (argue that point amongst yourselves) and that coupled with its sister brand, Hyundai, it comes off as a seller of “‘low rent’ cars and SUV’s” (their words, not mine).
  • Two: Because of GM and Ford’s retreat from the multiple branding business model, Hyundai will be keen not to repeat he same mistake.
  • Three: Kia vehicles sell for between $14,000 and $25,000, a price band which Hyundai already caters for. The trouble is Kia sells well in the US market, with their sales up around 15 percent for the year 2010 to date, and no signs of slowing down.

It’s pretty hard to justify closing down a brand (which is selling well), laying off all those dealers and forking out more money to win back customers from Kia to the Hyundai marque. So, I put it to you, is Business Insider orating from deep within their alimentary canal? Or could there be some validity to this theory?

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2 of 24 comments
  • SCE to AUX SCE to AUX on Jul 12, 2010

    Kia's vehicles are not just badge-engineered Hyundais, although they do share many components. Interestingly, the Hyundai Entourage minivan was such a product (a clone of its Kia Sedona sibling), and Hyundai wisely killed the Entourage in favor of the Sedona. As a new Sedona owner, I'd say it more than holds its own against the competition from Chrysler or Toyota. There would be no reason to kill Kia on account of its minivan, anyway.

  • Panzerfaust Panzerfaust on Jul 12, 2010

    Kia? No way. Radio Shack? Probably not (where else are we going to go to get our blank VHS tapes, and CB antennas?:). Blockbuster-without a doubt; it assumed room temperature long ago and Netflix, Redbox, Hulu, and others have been digging Blockbuster's hole for a year or so.

  • Azfelix From certain angles the bonnet appears oversized with respect to the rest of the car - like a skinny teenager wearing a bulky sweater nicked from her older sister's wardrobe.
  • Tassos This is way too god damned OLD, 21 years old to have all the necessary options you need TODAY. You need a 10 year old or less car. AND if you give us THIS POS, a 21 year old model, that is not even a LUXURY car, whoever pays $10k for a Golf, And I Do NOT care what anniversary it is (they are all UTTERLY INSIGNIFICANT) deserves to get this MOST UNRELIABLE AND COSTLY TO REPAIR OF ALL LOUSY ECONOBOXES< EVEN THE DOMESTICS AND THE KOREANS.
  • Tassos As you say, Toyota confirmed this on TUESDAY. Today is WEDNESDAY. Why is everything on TTAC held back one or more days before you tell us the NEWS when it is NO MORE THE NEWS?
  • MRF 95 T-Bird You can find a decent and far more stylish Audi TT or an S4 of a similar vintage for under $10k.
  • RHD "In all situations, the grip of the tires (225/40R18 front, 225/35R18 rear) brings with it road noise."Are the rear tires actually smaller than the fronts??!! Adding just a bit of sidewall would take care of the bumps and rough ride. I'm not a fan of BMWs, personally, but this is a very enjoyable car. There are times when driving a convertible is pure bliss, and with a bit of power it's fun as well. (And certainly a better drive than a gussied-up, overpriced German taxicab!)