NHTSA: Never Mind Throttle-Gate

Bertel Schmitt
by Bertel Schmitt

So far, it had only been the usual people “familiar with the findings” that whispered to the WSJ that the NHTSA has found bupkis in their search for the ghosts in Toyota’s machines, and that there is growing suspicion of the NHTSA that it could have been the wrong foot on the wrong pedal again.

Now, the Financial Times writes for the first time that “US government officials have acknowledged that they have so far found no fault with the carmaker’s electronic throttle controls. They have suggested that many complaints of unintended acceleration that have dogged Toyota stem from driver error rather than defective equipment.”

Daniel Smith, an associate administrator at the National Highway Traffic Safety Administration, addressed a meeting organized by an independent committee set up by the National Research Council to probe the causes of unintended acceleration. In the meeting, Smith said that “despite several investigations of Toyota’s electronic throttle control system, NHTSA has not been able to find a defect.”

Richard Boyd, acting director of NHTSA’s office of defects investigation, told the NRC meeting that most sudden acceleration incidents investigated over the past three decades “probably involve the driver unintentionally pressing the accelerator when braking was intended.”

According to the FT, Toyota has not received details of NHTSA’s test findings. But Toyota says their own tests point to a variety of causes, including “pedal misapplication” and other driver errors.

To me, this is Audi all over again. I worked as a consultant for Volkswagen, and was very close to the proceedings. There is one difference. During the Audi scandal, is was mainly the hysterical media, led by CBS 60 Minutes in November 1986, that kept the flames on high. The NHTSA had acted professional, with restraint. After careful analysis, NHTSA much later concluded that the majority of unintended acceleration cases were caused by driver error such as confusion of pedals. The findings came 2 ½ years after the 60 Minutes program. In January 1989, the Canadian government issued a report attributing sudden acceleration to “driver error.” Two months later, a NHTSA report blamed “pedal misapplication.”

This time, it’s different. This time, the government has two car manufacturers and a big a conflict of interest. This time, it was the NHTSA and Transportation Secretary LaHood who fanned the flames and politicized the matter. It was the NHTSA that used their faulty database to spread horror stories about vehicular mass murder. This may also explain the rather rapid speed with which the NHTSA seems to suddenly distance itself from the matter. With Audi, it took years. This time, it’s months. It’s a classic case of hit and run.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Wsn Wsn on Jul 15, 2010

    Murphy's Law: Anything that can go wrong, will go wrong. wsn's Law: Any politician that has the opportunity to play dirty, will play dirty. The attack on Toyota is definitely politically motivated. It's just executed so poorly that it doesn't look the part.

  • Johngalt Johngalt on Jul 16, 2010

    Surely it's not hard to believe that these government morons were either disingenuous or too damn stupid to properly investigate anything. And all the while their bail out babies benefitted. How cozy. So where does Toyota go to get their reputation back?

  • Kwik_Shift_Pro4X I've mentioned before about being very underwhelmed by the Hornet for a $50000+ all in price tag. Just wasn't for me. I'd prefer a Mazda CX-5 or even a Rogue.
  • MaintenanceCosts Other sources seem to think that the "electric Highlander" will be built on TNGA and that the other 3-row will be on an all-new EV-specific platform. In that case, why bother building the first one at all?
  • THX1136 Two thoughts as I read through the article. 1) I really like the fins on this compared to the others. For me this is a jet while the others were propeller driven craft in appearance.2) The mention of the wider whitewalls brought to mind a vague memory. After the wider version fell out of favor I seem to remember that one could buy add-on wide whitewalls only that fit on top of the tire so the older look could be maintained. I remember they would look relatively okay until the add-on would start to ripple and bow out indicating their exact nature. Thanks for the write up, Corey. Looking forward to what's next.
  • Analoggrotto It's bad enough we have to read your endless Hyundai Kia Genesis shilling, we don't want to hear actually it too. We spend good money on speakers, headphones and amplifiers!
  • Redapple2 Worthy of a book
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