Curbside Classic: VW Type 181 "Thing"

Paul Niedermeyer
by Paul Niedermeyer

Does this Thing ever speak to me. In German, undoubtedly; which may well have something to do with the affinity I feel with it. I’m going to try to not be too chauvinistic, but there is something intrinsically Germanic, brilliant and adaptable in the basic Volkswagen design, which facilitated more permutations than any other car ever. The same basic underpinnings that created the Porsche 356 are here at work in the Type 181, the descendant of the WWII Kübelwagen. Even though you haven’t seen the last two yellow convertibles this week, if I had to choose one from all five, this Thing might well have be the one. Figure it. But where else can you get a four door rag top that will last forever, can go off-roading, and you don’t have to worry about putting up the top when it rains.

The fact that VW updated and put into production a thirty year old design is fairly remarkable in itself. In response to the delays of the proposed Europa Jeep, an ambitious pan-European project to design an advanced amphibious four-wheel drive light military vehicle, the German Army was in desperate need of new wheels. An updated Kübelwagen was the solution, and VW agreed. Anyway, by the late sixties, VW based off-road buggies were a huge phenomena, and the Mexican market was crying for a simple rugged vehicle. The Type 181 was just the ticket for the times, military and civilian, and it required a minimum of development time and effort.

The 181 sat on a Karman Ghia floor pan (wider than the Type 1), and used some heavier duty Transporter parts like the rear axle reduction gears, which of course got their start on the Kübelwagen. After 1973, the 181 switched to the newer (1968 and up) Transporter rear suspension, eliminating the reduction gears and swing axles. From the look of the positive camber on the rear wheels of this Thing, I’m thought it was a pre 1973, but the taillights say otherwise. The typical VW 1500 and 1600 cc engines provided motive power.

Civilian sales started in 1971, and a year later in the US. But by 1975 it was already gone from the US market for failing to meet new safety standards. Safety was not exactly high on the design criteria, for sure. But then it’s probably less likely to roll over than the Jeeps of yore. That was certainly the case in WWII (see separate post on the Kübelwagen). And it rode a hell of a lot better than the stiff-kneed Jeep.

The Type 181 went on to be sold to European militaries until 1983, who loved its cheap purchase price (probably a tiny fraction of a Humvee) and reliability. And the Thing has developed a cult following, with prices running ever higher; over $40k for a restored Thing at a Barrett-Jackson auction. I waited too long, once again.

Paul Niedermeyer
Paul Niedermeyer

More by Paul Niedermeyer

Comments
Join the conversation
3 of 22 comments
  • Blowfish Blowfish on Apr 29, 2010

    http://www.intermeccanica.com/kubelwagen.html These folks made them new in Vancouver. Close to 50 grand as I was told. I drove one back in the late 70s, is slow all I can say, but would be great for off road. Simple to drive , work on. Wonder how dirty /Pollution wise are these VW air cooled engines? The 75 beetle models did slap a Catalytic muffler on it, was it still dirty as in Enviro correct? As a suggestion, would TTAC one day allow us readers to up load car pics, as many of us would have similar pics captured else where to share.

    • Cstoc Cstoc on Apr 29, 2010

      Any car from the 70's is horribly polluting compared to a modern one, even if they're running perfectly. They emit literally hundreds of times more pollutants. If they're not running perfectly then it's thousands of times more. There's been tremendous progress over the past 35 years. Paul, you used to live in LA in the 1970's. If you've been there recently you know the smog levels are much improved.

  • Cjclaymore Cjclaymore on Apr 29, 2010

    My roommate in college had a '74. Bright yellow, with a checkerboard stripe painted just off-center running up the hood and down the back. Used a (stolen) "1" billiard ball as the gear shift knob, sticking with the yellow theme. Hole rusted in the floor, so we never used it when it rained. Top speed of about 65 mph, and the e-brake was held together with pieces of a ballpoint pen and a nail. But it always turned heads, and everyone at parties knew if Steve was already there or not.

  • Zipper69 "At least Lincoln finally learned to do a better job of not appearing to have raided the Ford parts bin"But they differentiate by being bland and unadventurous and lacking a clear brand image.
  • Zipper69 "The worry is that vehicles could collect and share Americans' data with the Chinese government"Presumably, via your cellphone connection? Does the average Joe in the gig economy really have "data" that will change the balance of power?
  • Zipper69 Honda seem to have a comprehensive range of sedans that sell well.
  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
Next