Chrysler Drops 8% In March

by Paul Niedermeyer

Published: April 1st, 2010

Chrysler managed to buck the up market very successfully in March. And it’s missing its stated and essential sales targets. With 92k units sold in March, Marchionnes’ 1.1 million goal for 2010 is slipping further from reach by the month. The lowlights: HD Ram trucks are up 20%! Jeep eked out a 3% rise. Challenger is up 50%. And the Sebring is crawling back from the abyss with a 69% spike. Minivans are split: T&C up 30%; Caravan down 32%. The all-important Ram pickups are still sagging, down 8% in March, and -18% YTD. The full ugly details after the jump:

Paul Niedermeyer

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Lorenzo on Apr 01, 2010

Gover, we're in the big Spring sales period. For Chrysler to get 1.1 million units, it has to sell more now (about 20% more) to make up for the dead sales months that include Christmas, Thanksgiving, Columbus Day and Talk Like a Pirate Day.

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Jimboy on Apr 02, 2010

"Talk like a Pirate Day"! How come we don't get that in Canada?

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