What's Wrong With This Picture: A Solstice For Alfa's Dark Night Of The Soul Edition

Edward Niedermeyer
by Edward Niedermeyer

With all the drama surrounding Alfa Romeo’s future, it’s heartening to see that the brand is still taking the time to work on core competencies like the emotional drop-top two-seater. Nobody knows for sure if Alfa will survive past the end of this year, but if they do, this is probably how they should celebrate. Fiat CEO Sergio Marchionne has been urging Alfa to “find religion,” and soon… happily, the 2uettottanta Concept sure looks like the work of true believers. With just a little Pontiac Solstice thrown in for good measure.




Edward Niedermeyer
Edward Niedermeyer

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  • Gogogodzilla Gogogodzilla on Mar 02, 2010

    Very nice looking car. If I were in the market for a 2 seater, I'd definitely want to check this out.

  • Porschespeed Porschespeed on Mar 02, 2010

    Gorgeous. I guess I kinda understand how people are getting Solstice undertones, but the Solstice was just a totally Pontiac looking car - even the Aura looked better. All the Solstice needed was a screamin' chicken on the hood and they could have named it TransAm redux. If the finished product is as sexy as the concept, I may return to having at least one Alfa floating around...

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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