EV News – Ghosn: I Have No Competition; GM's Reuss: Volt Will Give Way To BEVs; DBank: Battery Prices To Plummet

Paul Niedermeyer
by Paul Niedermeyer

In typical Carlos Ghosn style, the father of the Nissan EV throws down the gauntlet. gm-volt.com quotes him from a talk with reporters:

“Frankly, I mean so far there is no competition. Let’s be serious. It’s not because someone is coming with a prototype and one car that this is competition. The question is how much capacity are you building. What I am sure is that in 2011, I am going to be the only one on the market”.

In that regard, Ghosn has put production capacity where his mouth is with Nissan planning on 500k in global sales by 2012: “The numbers are big,” Ghosn said. As a frame of reference, GM has indicated production of 8k Volts in 2011, and an ability to ramp up to about 50k annually thereafter. Did GM bet on the wrong horse with its smaller battery but range-extending generator equipped Volt? GM NA Prez suggests that might well turn out to be the case.

gm-volt.com founder Lyle Dennis asked Reuss whether BEVs (battery only EV, like Leaf) or EREVs (electric range extending vehicle, like the Volt) would turn out to be more popular:

“Long term demand (for) BEV could be higher…As the technology flows down to BEV in what will be smaller cars to carry smaller packs, that may be the higher volume play over a longer time.”

Deutsche Bank projects that Li-ion battery prices will be dropping faster than previously projected. Automakers are already seeing bids for $400/kwh for large volume EV battery pack contracts. And DB Projects that they will drop by some 25% to 50% over the next 5/10 years, and that performance (power density, etc.) will double in the next seven years. These steeper price declines strongly suggest a more rapid potential for EV market penetration.

It’s looking like the odds for Carlos’ big EV gamble are improving by the day.

Paul Niedermeyer
Paul Niedermeyer

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  • Virages Virages on Mar 12, 2010

    I like this. It takes a bit of audacity to make a bet like this. Whether the technology is good or not, we will now be able to see. This is better than just making marketing buzz (it is in some part). Making a gamble is good, someone has to go first.

  • Some Guy Some Guy on Mar 12, 2010

    Hold on, the Leaf is a serial hybrid as well because it can be recharged from power from coal-fueled power plants. What I'm getting at here, is that most electricity comes from some sort of fossil fuel. At least the Volt won't leave you stranded if you get unexpectedly stuck in traffic in severe weather (i.e. really hot or really cold) or try to run a few errands on the way home from work. Volt E-REV is the way to go for now... but long term? Pure battery. But long term as in 10, 20, 30, or more years when you can go 500 miles on a battery charge that costs $500 to build and have less-than-30 minute charging stations within a 10 minute drive of anywhere.

  • EBFlex Garbage but for less!
  • FreedMike I actually had a deal in place for a PHEV - a Mazda CX-90 - but it turned out to be too big to fit comfortably in my garage, thus making too difficult to charge, so I passed. But from that, I learned the Truth About PHEVs - they're a VERY niche product, and probably always be, because their use case is rather nebulous. Yes, you can run on EV power for 25-30 miles, plug it in at home on a slow charger, and the next day, you're ready to go again. Great in theory, but in practice, a) you still need a home charger, b) you paid a LOT more for the car than you would have for a standard hybrid, and c) you discover the nasty secret of PHEVs, which is that when they're on battery power, they're absolute pigs to drive. Meanwhile, to maintain its' piglike battery-only performance, it still needs to be charged, so you're running into all the (overstated) challenges that BEV owners have, with none of the performance that BEV owners like. To quote King George in "Hamilton": " Awesome. Wow." In the Mazda's case, the PHEV tech was used as a performance enhancer - which worked VERY nicely - but it's the only performance-oriented PHEV out there that doesn't have a Mercedes-level pricetag. So who's the ideal owner here? Far as I can tell, it's someone who doesn't mind doing his 25 mile daily commute in a car that's slow as f*ck, but also wants to take the car on long road trips that would be inconvenient in a BEV. Meanwhile, the MPG Uber Alles buyers are VERY cost conscious - thus the MPG Uber Alles thing - and won't be enthusiastic about spending thousands more to get similar mileage to a standard hybrid. That's why the Volt failed. The tech is great for a narrow slice of buyers, but I think the real star of the PHEV revival show is the same tax credits that many BEVs get.
  • RHD The speed limit was raised from 62.1 MPH to 68.3 MPH. It's a slight difference which will, more than anything, lower the fines for the guy caught going 140 KPH.
  • Msquare The argument for unlimited autobahns has historically been that lane discipline is a life-or-death thing instead of a suggestion. That and marketing cars designed for autobahn speeds gives German automakers an advantage even in places where you can't hope to reach such speeds. Not just because of enforcement, but because of road conditions. An old Honda commercial voiced by Burgess Meredith had an Accord going 110 mph. Burgess said, "At 110 miles per hour, we have found the Accord to be quiet and comfortable. At half that speed, you may find it to be twice as quiet and comfortable." That has sold Mercedes, BMW's and even Volkswagens for decades. The Green Party has been pushing for decades for a 100 km/h blanket limit for environmental reasons, with zero success.
  • Varezhka The upcoming mild-hybrid version (aka 500 Ibrida) can't come soon enough. Since the new 500e is based on the old Alfa Mito and Opel Adam platform (now renamed STLA City) you'd have thought they've developed the gas version together.
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