VW And Suzuki Planning The Nano-Swatter?
Das Autohaus [sub] has it from India’s Economic Times that VW and Suzuki are planning a low-priced mini-car which could give Tata’s Nano some problems.
The car is supposed to replace the Suzuki Alto, at a price of between $4350 and $5850 – twice the price of the Nano. For the same amount of money, the car could be sold in Europe also. A VW spokesperson said “it’s too early to think about these things.” Which in Wolfsburg means: “Yes.”
Suzuki has in India what Tata lacks: An overpowering presence and the factories to build the thing. With VW’s assistance, it should be safe enough to qualify for EU certification – no small feat for such a tiny car.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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