New Buick-GMC Chief Reveals Acadia Denali
GM announced today that Buick-GMC sales manager Brian Sweeney has been promoted to the top spot at Buick-GMC after his predecessor Michael Richards left the position after nine days on the job. According to the Detroit News, Sweeney began his GM career at GMC in 1990 and has served as vice president of sales at Saab Cars USA and sales manager of GM’s north-central region.
Sweeney’s appointment was announced just in time for him to unveil GMC’s latest attempt at upscale profit-squeezing: the Acadia Denali. Pricing has not been released, but according to DetN, the Denali version gets
20-inch wheels, dual-chrome exhaust, body-colored fascia, wood-trim steering wheel and honeycomb grill.
Any guesses as to how much they’ll charge for these sweet nothings? Top-spec, non-Denali Acadias currently start at about $43,000 before incentives, almost exactly the same as a top-spec Buick Enclave. Loading either model with all options carries either to just over $51,000. Presumably the Denali model also has even more chrome on the window surrounds than other versions, adding to its upscale image and inflated price. But when will Buick get a luxury sub-brand?
Comments
Join the conversation
As I've said before, GarbageMotorsCo. always brings a lot to the table.
Seems like nothing but a big joke. Not familiar but is GM actually selling any of these vehicles for $40-50k+? Reminds me of the original and second generation Denali's. Just to mention, there was a GMC Denali before there was a Cadillac Escalade. This vehicle at best assuming it is as successful as GM could possibly hope for, a very small niche offering. Several months later, Buick GMC's new GM trained fanboi will hopefully be joining Ms. Docherty in their new pursuits
Traverse, Enclave, and Acadia are all good sellers. Denali a variation GMC offers to prospective customers. What's the big deal?
i really like the Acadia. it was my favourite CUV when i ventured over to that side of the world