Ask The Best And Brightest: Does Ford's Hatchback Premium Make Sense?
Picture above are the base-model prices for the cheapest sedan and hatchback variants of the new Ford Fiesta. As you can see, the cheapest Fiesta hatch is priced $1,800 more than the cheapest sedan. In part, that’s because Ford won’t offer an S trim Fiesta hatchback, but even in the best apples-to-apples comparison, the SE trim hatch costs $800 more than an SE sedan. Compare that to last month’s subcompact segment sales leader, the Nissan Versa. Like Ford, Nissan makes its lowest-cost models sedan-only; in fact you can’t buy a Versa hatch with the base 1.6-liter engine. By that measure, the $9,990 “base” 1.6 sedan is a whole lot cheaper than the lowest-cost Versa hatch, the $13,150 1.8 S. But compared apples-to-apples to a 1.8 S sedan, the cheapest Versa hatch carries a mere $50 premium over the sedan. As a hatchback lover, I want to damn Ford for not offering a hatchback Fiesta for less than $15k. On the other hand, with so few hatchback options on the market, I can understand why Ford would want to squeeze more cash out of weirdos like me who crave hatches possibly because nobody else does. But has Ford taken the hatchback premium too far?