Volvo's Blind Taste Test
Published: October 15th, 2009
Share
Plus diesels and hybrids. After 2012. Maybe. [ Automotive News [sub]]
More by Robert Farago
Comments
Join the conversation
I was always wondering whether the Volvo for Life slogan they are using these days came about as a description of the poor resale values (in an Alfa-esque sense) - i.e. once you've had it for a while it's worth so little you might as well not sell it ;) In the UK certainly most Volvos of 8 years or more struggle to break above the $1500 price barrier.
Skoda used to have an ad with a blind guy for the Octavia. Even though that would be more appropriate for SsangYong...
I have an affection for Volvo that won't result in me buying one again. I loved my my 940 and just got rid of an S60. I have Volvo 240 values, whatever that means, which will likely result in me buying a Subaru when the time comes.
Ford's too busy letting the blind drive the Mustang for the world's stoopidest promo. Now its Volvo's turn.