Buick LaCrosse AWOL; Launch Botched
Buick dealers are telling us supplies of the ballyhooed mid-launch 2010 LaCrosse have slowed to a trickle. In fact, several dealers report they’re out of stock. Needless to say, waiting on the first hypeworthy Buick in ages isn’t putting them in a good mood. Nor are the problems rumored to be causing the delays; it seems initial reports of electrical problems may be true despite GM’s denial. We are hearing dark mutterings of weird malfunctions. Specifically, opening a door while the hood is popped causes the dashboard to light up like a Christmas tree. You’d think that with “only” four brands, GM could get a potentially brand-rescuing product launch right. Or at the very least get the story straight. We done a ‘ring ’round’ to check on supplies, and we can smell the napalm in the morning on this one . . .
TTAC commentator 210delray reports [below], “My employer has been trying to find one for weeks, and we finally received word from GM that they’ve located 9 in the entire state of Virginia (maybe excluding the far southwestern part) — 3 each at 3 dealers.”
Buick-Pontiac-GMC Trucks of Thousand Oaks, CA, has three fully-loaded, full-retail CXLs; two in white, one in (you guessed it) black. “We’re lucky we got that,” a despondent salesman admitted.
Considering GM’s ad spend on the car, the botched launch should make heads roll down at RenCen. But it probably won’t.
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