Trade War Watch 3: U.S. Tire Prices to Rise 20-30%

Robert Farago
by Robert Farago

Our man Bertel Schmitt sees President Obama’s decision to place a 35 percent import tax on Chinese-made tires as counterproductive political pandering. Unless the Prez decides to please his friends in The United Steel Workers (ex-employer of the current chief of the Presidential Task Force on Automobiles, Ron Bloom) by slapping a tax ALL imported tires,

production of said rubber will simply shift to another low-wage country. As the Wall Street Journal points out, US tire sizes mean that could take a while. The WSJ counts the cost to consumers.

The tariffs, which apply to all Chinese tires, will cut off much of the flow of the more than 46 million Chinese tires that came to the U.S. last year, nearly 17% of all tires sold in the country . . .

“I think within the next 60 days you’ll see some pretty significant price increases,” said Jim Mayfield, president of Del-Nat Tire Corp. of Memphis, Tenn., a large importer and distributor of Chinese tires. He estimates prices for “entry-level” tires could increase 20% to 30%.

Demand meets diminished supply. Which also means . . .

There could also be shortages, Mr. Mayfield said, as existing supplies run low and importers have trouble finding alternative sources. Many importers stopped placing orders for Chinese tires several weeks ago, fearing they might end up ordering tires that would carry a hefty tariff by the time they arrived in U.S. ports.

And speaking of unintended consequences, the domestic tire industry Mr. Obama seeks to protect is not prepared to handle that demand, should the President decide that a national debate over America’s industrial and trade policy should supplant/augment the debate over health care and cap and trade. Hang on, isn’t Bloom the new head of Industrial Policy? Anyway, like I said, you can’t fix stupid.

Meanwhile, a massive reduction in capacity is taking place. In 2005, North America had the capacity to produce 370 million tires. Today, that number has been cut by more than 40 million — and a further 35 million are in the process of being eliminated.

The chance of that trend being reversed by this tariff are what, exactly?

Update: China is now moving towards imposing tariffs on chicken and auto parts imported from the US. It’s a little tough to imagine much of a market for American chicken and auto parts in China, given the population of Chinese chicken and the wide array of auto parts produced there, not to mention that America buys $4.46 worth of Chinese stuff for every $1 worth of American stuff bought by the Chinese. Nevertheless, $800M worth of American-made auto equipment and $376M worth of starred-and-striped chicken meat went to China between January and July of 2009, during which time China sent America $1.3B worth of tires.

Robert Farago
Robert Farago

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  • Kevin Kluttz Kevin Kluttz on Sep 14, 2009

    I have a set of Kumho Solus HP4s and they have on the sidewall, "MADE IN CHINA". Any questions? And they are all four egg-shaped and crowned. The Honda Accord drives completely differently after a rotation. I have to adjust to it every time I do it. NEVER a Kumho again, whether they make them at home or not. Terrible tires.

  • PeteMoran PeteMoran on Sep 14, 2009

    @ geeber But it’s virtually impossible to do that... And it would be worthless to try. It's called diminished returns. Model confidence improves rapidly to a point.

  • Jalop1991 In a manner similar to PHEV being the correct answer, I declare RPVs to be the correct answer here.We're doing it with certain aircraft; why not with cars on the ground, using hardware and tools like Telsa's "FSD" or GM's "SuperCruise" as the base?Take the local Uber driver out of the car, and put him in a professional centralized environment from where he drives me around. The system and the individual car can have awareness as well as gates, but he's responsible for the driving.Put the tech into my car, and let me buy it as needed. I need someone else to drive me home; hit the button and voila, I've hired a driver for the moment. I don't want to drive 11 hours to my vacation spot; hire the remote pilot for that. When I get there, I have my car and he's still at his normal location, piloting cars for other people.The system would allow for driver rest period, like what's required for truckers, so I might end up with multiple people driving me to the coast. I don't care. And they don't have to be physically with me, therefore they can be way cheaper.Charge taxi-type per-mile rates. For long drives, offer per-trip rates. Offer subscriptions, including miles/hours. Whatever.(And for grins, dress the remote pilots all as Johnnie.)Start this out with big rigs. Take the trucker away from the long haul driving, and let him be there for emergencies and the short haul parts of the trip.And in a manner similar to PHEVs being discredited, I fully expect to be razzed for this brilliant idea (not unlike how Alan Kay wasn't recognized until many many years later for his Dynabook vision).
  • B-BodyBuick84 Not afraid of AV's as I highly doubt they will ever be %100 viable for our roads. Stop-and-go downtown city or rush hour highway traffic? I can see that, but otherwise there's simply too many variables. Bad weather conditions, faded road lines or markings, reflective surfaces with glare, etc. There's also the issue of cultural norms. About a decade ago there was actually an online test called 'The Morality Machine' one could do online where you were in control of an AV and choose what action to take when a crash was inevitable. I think something like 2.5 million people across the world participated? For example, do you hit and most likely kill the elderly couple strolling across the crosswalk or crash the vehicle into a cement barrier and almost certainly cause the death of the vehicle occupants? What if it's a parent and child? In N. America 98% of people choose to hit the elderly couple and save themselves while in Asia, the exact opposite happened where 98% choose to hit the parent and child. Why? Cultural differences. Asia puts a lot of emphasis on respecting their elderly while N. America has a culture of 'save/ protect the children'. Are these AV's going to respect that culture? Is a VW Jetta or Buick Envision AV going to have different programming depending on whether it's sold in Canada or Taiwan? how's that going to effect legislation and legal battles when a crash inevitibly does happen? These are the true barriers to mass AV adoption, and in the 10 years since that test came out, there has been zero answers or progress on this matter. So no, I'm not afraid of AV's simply because with the exception of a few specific situations, most avenues are going to prove to be a dead-end for automakers.
  • Mike Bradley Autonomous cars were developed in Silicon Valley. For new products there, the standard business plan is to put a barely-functioning product on the market right away and wait for the early-adopter customers to find the flaws. That's exactly what's happened. Detroit's plan is pretty much the opposite, but Detroit isn't developing this product. That's why dealers, for instance, haven't been trained in the cars.
  • Dartman https://apnews.com/article/artificial-intelligence-fighter-jets-air-force-6a1100c96a73ca9b7f41cbd6a2753fdaAutonomous/Ai is here now. The question is implementation and acceptance.
  • FreedMike If Dodge were smart - and I don't think they are - they'd spend their money refreshing and reworking the Durango (which I think is entering model year 3,221), versus going down the same "stuff 'em full of motor and give 'em cool new paint options" path. That's the approach they used with the Charger and Challenger, and both those models are dead. The Durango is still a strong product in a strong market; why not keep it fresher?
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