Honda, Nissan Incentives Reach Record Highs

Edward Niedermeyer
by Edward Niedermeyer
honda nissan incentives reach record highs

But still can’t touch the domestics. An Edmunds press release (via Business Wire) reveals current incentive levels for the major automakers in the American market. According to Edmunds’ analysis, “premium sport cars had the highest average incentives, $6,865 per vehicle sold, followed by large SUVs at $4,267. Subcompact cars had the lowest average incentives per vehicle sold, $1,096, followed by compact cars at $2,117.”

AutomakerMay 2009April 2009May 2008Chrysler Group (Chrysler, Dodge, Jeep)$4,159$4,383$3,630Ford (Ford, Lincoln, Mercury, Volvo)$3,570$3,618$3,190General Motors (Buick, Cadillac, Chevrolet, GMC, Hummer, Pontiac, Saab, Saturn)$3,783$4,107$3,309Honda (Acura, Honda)$1,626*$1,480$1,145Hyundai (Hyundai, Kia)$2,894$3,427$1,973Nissan (Infiniti, Nissan)$2,790*$2,767$1,989Toyota (Lexus, Scion, Toyota)$1,755$1,634$1,034Industry Average$2,946$3,057$2,324

* Denotes a record

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4 of 13 comments
  • Juniper Juniper on Jun 05, 2009

    A coworker is buying a Pilot, $5000 off MSRP

  • WetWilly WetWilly on Jun 05, 2009
    I didn’t think that Subaru was putting any money on the hood, There's probably money going to the dealers because even though there aren't any direct-to-buyer cash incentives at the moment, Legacys can be had for $4K under MSRP ($5K off Outbacks). Most likely because the 2010s are about to show up at dealers very soon.

  • Pch101 Pch101 on Jun 06, 2009
    They’re just reporting manufacture incentives. This does not count the dealer incentives which even for imports can and is quite high. Your statement is incorrect. Per Edmunds:'s monthly True Cost of Incentives (TCISM) report takes into account all automakers' various U.S. incentives programs, including subvented interest rates and lease programs, as well as cash rebates to consumers and dealers. Domestic (and Hyundai) incentives are substantially above those of Toyota and Honda, no doubt about it.

  • Long126mike Long126mike on Jun 06, 2009
    I don’t think this indicates that whatsoever. You are 100% certain about your prognostication powers? You must be very wealthy.