Wild Ass Rumor of the Week: Pontiac Dies Next Week

Robert Farago
by Robert Farago
wild ass rumor of the week pontiac dies next week

Facing its worst financial outlook in more than a decade, General Motors outlined a new product development and sales strategy Thursday, saying that from now on Chevrolet and Cadillac would be the company’s only brands to offer a full lineup of vehicles. Sorry. My bad. That’s a quote lifted from a May 2005 New York Times story about GM. It’s only taken The General, what? Four years to almost make it so? Oh, and $20+ billion worth of American taxpayer’s money. Anyway, today’s report of Pontiac’s incipient demise hails from Automotive News [AN, sub], which confirms Edmunds’ Inside Line‘s, uh, inside line. Bloomberg’s in too. GM says no. Well, shudduppayourface. “Contrary to media speculation, General Motors has not announced any changes to its long-term viability plan or to the future status of any of its brands. GM is continuing to review its restructuring plan to go further and faster and best ensure its future success. Additional information will be released as any decisions are finalized.”

In fact, Pontiac’s death isn’t interesting in and of itself. The real story here is the timing and its implications. AN says “the announcement will be made as part of an updated viability report to the US auto task force.” So it’s what? A sacrificial lamb? Don’t fire us! We really are trying. Or maybe it’s justification for some new move from the Presidential Task Force on Automobiles, ahead of Chrysler’s April 30 drop-deadline. Whatever happens, it looks like ex-Car Czar Bob Lutz’s 2005 pronouncement that Pontiac was a “damaged brand” (immediately spun and rescinded) was strangely prescient. OK, not so strange. And not so prescient. But correct. Next up: Buick?

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  • John Horner John Horner on Apr 26, 2009

    Oddly enough, Pontiac's fortunes started to fade dramatically as they stripped away that horrible 1990s trademark plastic body cladding. Maybe the customer base really liked that crap ?????

  • JuniorMint JuniorMint on Apr 27, 2009

    I was waiting for this as soon as I learned of the G3's very existence. "Pontiac is getting back to its economy-performance roots." (three second pause) "Just kidding - here's another cheap, shitty car you'll regret ever having purchased!!"

  • Nrd515 I don't really see the point of annual inspections, especially when the car is under 3 years (warranty) old. Inspections should be safety related, ONLY, none of the nonsensical CA ARB rules that end up being something like, "Your air intake doesn't have an ARB sticker on it, so you have to remove it and buy one just like it that does have the ARB sticker on it!". If the car or whatever isn't puking smoke out of it, and it doesn't make your eyes water, like an old Chevy Bel-Air I was behind on Wed did, it's fine. I was stuck in traffic behind that old car, and wow, the gasoline smell was super potent. It was in nice shape, but man, it was choking me. I was amused by the 80 something old guy driving it, he even had a hat with a feather in it, THE sign of someone you don't want to be driving anywhere near you.
  • Lou_BC "15mpg EPA" The 2023 ZR2 Colorado is supposed to be 16 mpg
  • ToolGuy "The more aerodynamic, organic shape of the Mark VIII meant ride height was slightly lower than before at 53.6 inches, over 54.2” for the Mark VII."• I am not sure that ride height means what you think it means.Elaboration: There is some possible disagreement about what "ride height" refers to. Some say ground clearance, some say H point (without calling it that), some say something else. But none of those people would use a number of over 4 feet for a stock Mark anything.Then you go on to use it correctly ("A notable advancement in the Mark VIII’s suspension was programming to lower the ride height slightly at high speeds, which assisted fuel economy via improved aerodynamics.") so what do I know. Plus, I ended a sentence with a preposition. 🙂
  • ToolGuy The dealer knows best. 🙂
  • ToolGuy Cool.