Volkswagen's Sales Drop 17.5%
Where’s the news? VW’s sales were down from 16,556 to 13,660 from February ’08 to February ’09, a decline of 17.5%. Models like the Rabbit (Golf with a stupid engine) and Passat were down significantly, while VW’s supremely important Jetta model fell from 6823 last February to 5199 this past month. This was offset a bit by an additional 784 units of the Jetta wagon, which wasn’t on sale last February. Some red meat if you’re into that sort of thing: the R32 (which I’ve never been wild about) dropped from 449 cars last February to a paltry 85 this February, a decline of 81%. VW has had a number of new models introduced in the past 12 months, like the Tiguan, Routan, CC, and the aforementioned Jetta wagon which have helped to offset the decline in other areas. Or just flat out stole sales from their siblings. Stay tuned for an upcoming editorial about VW’s models and marketing in the US, which I believe has been infected by the dangerous Genmotovirus.