Honda February Sales Slide 35 Percent
Honda took the industry-standard beating last month, emerging with “only” a 35.4 percent sales drop. Unsurprisingly, Honda’s hot Fit kept its head above water: sales increased 2.3 percent in February. Accord and Civic were both down over 30 points. In the SUV category, only the CR-V escaped 40 percent or higher year-on-year monthly sales loss numbers. Acura’s new TSX is up four percent. The rest of Honda’s luxury brand is way down. The attached Honda press release hopes against hope for a spring uptick in sales. The new Insight Hybrid could also revive sales. Meanwhile, Civic Hybrid sales tumbled 21 percent. But with bread and butter Accord and Civic sales down so sharply, Honda will be hurting until the mass market decides it wants new cars again.