Government Motors Ad Watch

Edward Niedermeyer
by Edward Niedermeyer

“Bring on the infrastructure” roars GMC’s latest truck ad, erasing the images of American blight and decay that opened the spot. “If we’re gonna rebuild this country,” intones the tough-guy voice over, “we’re gonna need the truck that’s been doing the job for the last 100 years.” The ad, available at Jalopnik, is one tiny step away from being “brought to you by Sierra, official truck of the 2009 federal stimulus package.” On the other hand, Detroit has always relied heavily on the patriotism factor (however warped by the times), as this slightly older ad (that we could find an embed code for) proves. Maybe the latest effort just seems more cynical because, I don’t know, GM is already dependent on federal largesse. And for some reason, GM dealers seem to think the answer is more cynical posturing, reports AdAge. Dealers are “clamoring for a national ad campaign to counteract the daily drumbeat of negative news about whether the company will go belly up,” and GM’s Mark LaNeve admits that the bad news is “telling GM’s story for us.” Which heralds fewer sales-building, product-based ads and more bailout-baiting, “brand building” spots. So stand by for more of the “GM is America” nonsense.

GMC trucks (commercial)
by svarten
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4 of 29 comments
  • Mikey Mikey on Mar 20, 2009

    Great ad...I caught it a couple of days ago.Of course I am a member of the lowest common denominator class.My dad to, he bought GM his whole life.He was a decorated army medic for the British and Canadian army They fought those wars for freedom.Freedom is a wonderfull thing.It allows someone with a key board to insult anybody they choose.

  • Lemmiwinks Lemmiwinks on Mar 20, 2009

    i'm sorry. i was having some doubleplus ungoodthink and had to stop watching somewhere around "...and rivers."

  • on Mar 20, 2009

    "On the other hand, Detroit has always relied heavily on the patriotism factor..." Oh so sad that that means virtually nothing to today's crowd. Just a by product of the left teaching all to hate America.

  • FromBrazil FromBrazil on Mar 21, 2009

    oh mikey! Made me spill my beer all over myself! Always read what you have to say. Find it fascinating!