Ford Sales Tank 48 Percent
There’s nothing for anyone to like in Ford’s just-released February sales numbers ( PDF), which show sales of all brands down nearly 50 percent. SUVs led declines by category, dropping a staggering 71 percent compared to February ’08. Drops were relatively even by brand, with all of Ford’s brands declining by between 40 and 55 percent. Fusion and Mustang sales dropped by 49.2 and 61.4 percent respectively, while Edge and Taurus X dragged CUV sales down with 55.2 and 46.1 percent decreases. Both of these categories fared much better than Ford’s SUVs which were down over 70 percent. Lincoln sales dropped 41.2 percent with MKZ, Navigator and Mark LT all falling over 65 percent. Mercury’s Sable showed a 35 percent sales increase, holding that brand’s losses to under 50 percent. Volvo lost over 55 percent of its sales versus last February, with S60 (down 79.2 percent) and V70 (down 66.8 percent) leading the way. Volvo’s new XC60 sold only 235 units. Volvo’s best-selling car is the S80, which sold a grand total of 671 units last month.