Daimler "Not Interested" In Volvo. Neither Is BMW

Bertel Schmitt
by Bertel Schmitt
daimler not interested in volvo neither is bmw

On Monday, the German magazine Der Spiegel will report that Daimler had looked at taking Volvo off Ford’s hands. But after trying Volvo on for size, the good folks in Stuttgart decided it’s not a good fit. “Daimler boss Dieter Spiegel has carried out a close examination of a possible purchase in the past few weeks and acknowledged a series of possible drawbacks,” the German weekly will say. According to Der Spiegel, Daimler scoffed at problems with harmonizing Volvo with its own Mercedes cars. The article is not even out yet, and it has already been shot down by a missive from Stuttgart. Two days before the report was to appear, Daimler said it’s a fabrication. “We were never interested in Volvo,” a Daimler spokesman said to Reuters. Not interested doesn’t mean they didn’t look.

Der Spiegel says, Volvo has also been rebuffed by BMW. With little hope of finding a buyer in Europe, der Spiegel now floats China’s Changan as a possibility. Reuters also writes today: “A Chinese newspaper last month named Ford’s China partner Changan Automobile Group as a potential buyer for Volvo. Ford declined to comment on the report.”

The flirt with Changan, Volvo’s joint venture partner in China, has been thoroughly reported by TTAC. We also covered the rather flimsy cover story of Ford execs which had met Changan execs simply to inform them “as a courtesy” that Ford was looking for a Volvo buyer. Since then, a row of other suitors from China and India had been trotted out, only to say a few days later that they are not interested. So after pimping Volvo across a couple of continents, the story is back where it begun: At Changan.

Ford said last month that it was “reviewing strategic options for Volvo in response to the significant decline in the global auto industry particularly in the past three months and the severe economic instability worldwide.” Ford said the review probably would take several months to complete. Apparently, it does. The Chinese are in no hurry.

And don’t you just love it when carmakers start talking “strategic options?” In milspeak, the strategic option is when you start lobbing ICBMs at the other side. In fordspeak, it’s “people don’t buy enough cars, so we need a sucker who gives us $6b for a brand we have left over. We take less. Make an offer.”

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2 of 16 comments
  • AJ AJ on Jan 04, 2009

    Lucky for Volvo... they must not have any cash that Daimler can take, screw the company up, and then sell it to some idiots.

  • Detlef Detlef on Jan 05, 2009

    @Andy D The 850 FWD was the beginning of the end for them. Actually, the 850s were exceptional cars, particularly the Turbo and R models. The cargo carrying capacity is quite superior to any other Euro wagon of the era (and likely bested all but the massive final generation of GM's B-body wagons), and the performance was quite good. The only way the 850 might be construed as "the beginning of the end" for Volvo is that one could interpret it as the beginning of Volvo's ill-considered march up-market. In all other respects, FWD or no, the 850 was a very good model for Volvo.

  • Art Vandelay Dodge should bring this back. They could sell it as the classic classic classic model
  • Surferjoe Still have a 2013 RDX, naturally aspirated V6, just can't get behind a 4 banger turbo.Also gloriously absent, ESS, lane departure warnings, etc.
  • ToolGuy Is it a genuine Top Hand? Oh, I forgot, I don't care. 🙂
  • ToolGuy I did truck things with my truck this past week, twenty-odd miles from home (farther than usual). Recall that the interior bed space of my (modified) truck is 98" x 74". On the ride home yesterday the bed carried a 20 foot extension ladder (10 feet long, flagged 14 inches past the rear bumper), two other ladders, a smallish air compressor, a largish shop vac, three large bins, some materials, some scrap, and a slew of tool cases/bags. It was pretty full, is what I'm saying.The range of the Cybertruck would have been just fine. Nothing I carried had any substantial weight to it, in truck terms. The frunk would have been extremely useful (lock the tool cases there, out of the way of the Bed Stuff, away from prying eyes and grasping fingers -- you say I can charge my cordless tools there? bonus). Stainless steel plus no paint is a plus.Apparently the Cybertruck bed will be 78" long (but over 96" with the tailgate folded down) and 60-65" wide. And then Tesla promises "100 cubic feet of exterior, lockable storage — including the under-bed, frunk and sail pillars." Underbed storage requires the bed to be clear of other stuff, but bottom line everything would have fit, especially when we consider the second row of seats (tools and some materials out of the weather).Some days I was hauling mostly air on one leg of the trip. There were several store runs involved, some for 8-foot stock. One day I bummed a ride in a Roush Mustang. Three separate times other drivers tried to run into my truck (stainless steel panels, yes please). The fuel savings would be large enough for me to notice and to care.TL;DR: This truck would work for me, as a truck. Sample size = 1.
  • Ed That has to be a joke.