Audi Dec. Sales Dip -9.3%, VW Sales Slip -14.4%, VW TN Factory Delayed

Robert Farago
by Robert Farago
December sales numbers are starting to trickle in. Audi’s 9.3% drop from December’s sales totals could well look like a major victory– after the big boys sign in. Well, at least that’s how Ingolstadt’s spinning it, declaring a major (if unspecified) gain in U.S. market share. One thing’s for sure: the fish-faced Q7 is floundering. Sales of the Porsche-platformed SUV (or is it the other way around?) dropped 23.4 percent from last year’s miserable totals, from1575 to 1207 units. The Q7 finishes the year down 36.2 percent. Although the TT’s annual totals are up by three percent, December inflicted a 62.8 percent ding. The only car kicking it: the A5, up 383.1 percent, and the R8, up 275 percent. But then we’re talking small numbers (657 and 115 respectively). Audi’s brand sibling VW is hurtin’ for certain. Although total sales “only” 3.3 percent for the year, December is looking REALLY scary, with sales dropping from 20,543 units to 17,577. There’s blood everywhere in the lineup…Like all SUVs (cheap gas or no), the Touareg died a death, shedding 56.7 percent of its December sales total, down 23.3 percent for the year. Everyone who wanted an EOS has one; sales tanked by 55.8 percent. The Rabbit went into a hidey hole, losing 53.4 percent of last December’s popularity. Even the killer GTI is off 41 percent on December. In fact, there wasn’t a single winner. Not one.Meanwhile, VW has delayed groundbreaking on their new Chatanooga, TN factory?. “The board members for Volkswagen AG want to attend and, unfortunately, we couldn’t get all the schedules to coordinate until March,” corp comms director Jill Bratina told msnbc. According to the company, work on the site continues apace.Which is just as well. VW needs a hit product that’s robust, popular and immune to currency fluctuations. Until that happens, the million car army remains a figment of it’s NA Prez’ fevered imagination.
Robert Farago
Robert Farago

More by Robert Farago

Comments
Join the conversation
2 of 10 comments
  • BMW325I BMW325I on Jan 05, 2009

    A TDI Lupo or just a Diesel would make a major impact in the US. Hell even a petrol model would be nearly as effective.

  • Patrickj Patrickj on Jan 05, 2009
    OldandSlow noted that "Compared to year ago, the VW Rabbit’s December sales plunged 53% to to 978 units." With the thirsty 2.5 liter 5 cylinder, it simply isn't competitive with anything it is likely to be cross-shopped against. With a realistic 1.8 liter non-turbo gasoline engine and a 6-speed manual, it would be a reasonable choice in the market. Hell, they could try a 1.6 liter in a two door. We're in a recession, after all.
  • Ras815 Ok, you weren't kidding. That rear pillar window trick is freakin' awesome. Even in 2024.
  • Probert Captions, pleeeeeeze.
  • ToolGuy Companies that don't have plans in place for significant EV capacity by this timeframe (2028) are going to be left behind.
  • Tassos Isn't this just a Golf Wagon with better styling and interior?I still cannot get used to the fact how worthless the $ has become compared to even 8 years ago, when I was able to buy far superior and more powerful cars than this little POS for.... 1/3rd less, both from a dealer, as good as new, and with free warranties. Oh, and they were not 15 year olds like this geezer, but 8 and 9 year olds instead.
  • ToolGuy Will it work in a Tesla?
Next