Toyota's November Sales Down 33.9%

Robert Farago
by Robert Farago
toyota s november sales down 33 9

Toyota PR has signed in, reporting that their “Saved by Zero” marketing campaign ain’t saving much. This November, the Japanese automaker’s overall U.S. sales dropped 33.9 percent, from 197,189 to 130,307. Of course, it would have been worse without the zero percent finance deals, which is one scary ass thought. And speaking of frightening, Scion is dead in the water, from xB (-43.8 percent) to tC (-55.1 percent) to xD (-27.5 percent). Still, small dog, small problem. Big dog (Tundra), big problem (-55.9 percent). And that’s nothing as compared to Toyota’s volume sellers, sales of which fell off a cliff. We’re talking Corolla (-12.8 percent) and Camry (-28.2). And for all Congress’ hybrid love, as TTAC predicted (thanks to our tipsters) Prius mania has screeched to a halt. Sales of the gas – electric hybrid fell from last November’s 16,737 to this Turkey month’s 8,660. That’s a 48.3 percent drop. Except for the new LX (up 497.2 percent to 424 vehicles), ToMoCo’s luxury division lost ground across the board, to the tune of -34.7 percent. Clearly, it’s going to be a long, cold winter for everyone in this biz.

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  • Mtypex Mtypex on Dec 02, 2008

    The Lexus GX and LX are both midsize/large SUVs, right? They only have the one crossover, the RX. Is it just me, or should Toyota give Lexus more crossover and wagon type vehicles? Lexus sells 1) boring sedans and 2) boring SUVs. Sure, they are nice, but the lineup is yawn-worthy and needs to be augmented if they are to sell in a changing market.

  • Droid800 Droid800 on Dec 02, 2008

    Whoa! Now THIS is something that the industry-watchers should take note of. Even with Toyota's zero-percent headache, their sales were still down by 34%. If they were that bad with the special deal, how bad would they have been without it? (I'm think 50% or more)

  • Quentin Quentin on Dec 02, 2008

    Droid800 - I'm guessing closer to 40%, like most other full line manufacturers. I saw the Venza in person today and it is clearly going to be a hit. Unfortunately, it is going to be one of those cars that gets all of its sales from the former RX350 owners or Camry owners looking to get something taller versus taking sales from other brands. Some shades of GM there.

  • on Dec 08, 2008

    [...] economic factors but Toyota is hurting right now you can check their recent sales #'s if you want. Last edited by DAVOL; 12-05-2008 at 05:01 [...]