While America Slept. Wednesday, November 26, 2008

Bertel Schmitt
by Bertel Schmitt
Better go back to bed. It’s safer in there. Lot’s of bad news awaiting you. While America Slept (WAS) is a daily round-up of the news that happened in other continents and time-zones. TTAC provides round-the-clock coverage of everything that has wheels. Or that has its wheels coming off. Are you really ready for this? Then read on.

Porsche: We told you so. Autohaus somehow got ahold of Wendelin Wiedeking’s notes for today’s “Bilanzpressekonferenz.” And as predicted, Wiedeking will say that Porsche will take it easy with VW’s takeover. They won’t even go for 50 percent yet. “Given the current economic circumstances, it is becoming increasingly unlikely that we will reach that target in the current calendar year.” More as it develops. There still is (faint) hope. What does it say on the manuscript? “Es gilt das gesprochene Wort.” (Check against delivery.) Always a good idea in the car business.

Nipponese go-slows: Mazda will suspend operations at Hofu No. 1 and No. 2 plants in Japan’s Yamaguchi Prefecture, western Japan on Dec. 25 and 26. Toyota Motor Corp. has decided to slash production 20 percent at its French factory from January through March, following similar moves in the U.S., Britain and Turkey. Suzuki will increase its production capacity for scooters and motorcycles in India by 47 percent to meet rising demand. Mitsubishi will build forklifts in China. All sources Nikkei (sub).

Limeys go for the green: The U.K. auto industry (what U.K. auto industry?) welcomes the government’s attempts to boost consumer spending by reducing a sales tax, but says it needs urgent help to overcome the cash flow problems created by the credit crunch. The society of Motor Manufacturers and Traders will meet Secretary of State for Business Peter Mandelson Thursday for an intensive begging session, CNN reports. You think that’s bad? Try Spain ….

Spain in pain: If you think there is a car crisis in the U.S., head on over to Spain. In October, sales dropped by 40 percent. Sales for the year are expected to drop by more than 25 percent. Definitely much worse than in the rest of Europe, where sales dropped by 14.5 percent in October. So …. the Minister for Industry, Tourism and Commerce, Miguel Sebastián met with representatives from the car manufacturing sector. His advice: get help from the European Investment Bank. More dire news in News From Spain.

Volkswagen develops malaise vaccine: They must have a secret antidote in their beer in Wolfsburg. One by one (Seat excluded) VW reports rosy numbers. Last: VW’s Czech unit Skoda Auto. They guide this year’s expected sales level to 690,000 cars, up from 630,000 in 2007. This according to Skoda board member Holger Kintscher, who talked to Reuters. Next: VW to walk on water.

Electro-Smart on the waiting list: Daimler’s all electric Smart won’t hit the showrooms until 2012, probably later, “industry sources” told Reuters. The same source figures that the E-type will cost twice as much as the ICE model, and that’s after expected government incentives. A dose of reality for the electric fantasy-ville.

ToMoCo downgraded: The Fitch rating agency took the sheen off Toyota’s platinum-plated credit rating, says a devasted Bloomberg. Fitch took Toyota down two notches from AAA to AA (with a negative outlook.) Your money in Toyota is now seen as safe as in the Columbus City School District, or in Sarasota County. More shoes to drop: Both Moody’s and S&P still have ToMoCo at triple-A. Bloomberg’s consolation: “The company is still valued at 18 times GM and Ford Motor Co. combined.”

Chrysler’s Chery goes pop: Chrysler wanted China’s Chery to build a small car. According to Gasgoo, that deal is on ice indefinitely, or until both makers “sort out their individual financial futures,” whatever comes last. Gasgoo cites a former Chery executive who said: “I wouldn’t place much hope on it… both companies have their own problems to deal with, and both have run out of money.” Hmmm …. Gasgoo is “ financed by Chery Automobile Co.” Unusually candid for China.

BYD’s hybrid approved: BYD’s hybrid F3DM has received government approval and will go on sale, Beijing Times says via Gasgoo. The Beijing Times got it straight from China’s Ministry of Industry and Information Technology (MIIT) – the state regulator of China’s auto industry. BYD says the F3DM will have a 109 km all-electric range. Once the juice runs out, a 1 liter gasoline engine will kick in and re-charge the batteries. DM stands for Dual Mode. The entire DM system was developed in-house by BYD, a major global manufacturer of batteries. That helps.

Numbers to watch today: A full day of disastrous economic data starts with a barometer for industrial confidence (or the utter lack thereof), followed by (the name says it all) disposable income data. Growth is expected in weekly jobless claims. According to Bloomberg, former consumers are on a spending strike. Equip yourself with Maalox, or single malts and watch. Speaking of spirits …

Ethanol glut in Russia: The global financial crisis has gotten so bad that Russians are cutting back. On vodka. According to Reuters, “stockpiles of Russia’s national drink were six times higher at the start of the month than the same time a year ago because factories are producing vodka faster than they can sell it.” Someone go there and explain the E85 boondoggle to the Russians. Don’t drink, drive!

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • No_slushbox No_slushbox on Nov 26, 2008

    Who knew Morgan has so much lobbying clout.

  • IDANECK IDANECK on Nov 26, 2008

    I believe Mazda is suspending production at the plants where the 3 is produced...this is for a product changeover. Markets are going to shit, auto industry is going to shit...glad I'm a cheap bastard with two reliable cars (although I hope my Volvo mechanic stays in business) and 40 years until retirement.

  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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