While America Slept. Friday, December 26, 2008

Bertel Schmitt
by Bertel Schmitt
A short overview of what happened in other parts of the world while you were in bed. TTAC provides round-the-clock coverage of everything that has wheels. Or has its wheels coming off. For the next two weeks, WAS will be filed from Tokyo.Hyundai up for sale: According to Reuters, the 11 shareholders of Hyundai Corp, “are planning to offer a 50 percent stake plus one share” (i.e. a majority) to an interested buyer, at the paltry price of $127.6m. South Korean banks and a state agency, led by KEB and Woori Bank, own a combined 87.95 percent stake in Hyundai Corp after bailing out the former unit of the Hyundai Group in 2003. According to readily available information, Hyundai Corporation is composed of five divisions: Automobile and Electrical Equipment, Ship and Machinery, Steel, Brand and Commodities, and Natural Resources. However, the Reuters article refers to Hyundai Corp. as a “trading and resources-development company,” or an “energy developer.” Something doesn’t compute quite yet. The story bears monitoring. Nothing yet on the other wires.Mazda sends U.S. workers home: Mazda plans to place about 400 workers at its joint venture plant in the U.S. on temporary leave starting in the middle of next month as part of ongoing production cuts, the Nikkei reports. In addition, Mazda began scaling back output of the Mazda2 subcompact, known in Japan as the Demio, at its joint venture plant in the Chinese city of Nanjing this month.Bad news for steel makers (as if they don’t have enough bad news:) Japan’s Toray took a 21 percent stake in German carbon fiber parts manufacturer Advanced Composite Engineering to tap demand among European automakers, the Nikkei writes. Toray’s new German buddies have contracts with Volkswagen, Porsche, Audi, and others. The Nikkei: “Carbon fiber is considered a key material to make cars lighter, but its use is limited to such parts as power transmission shafts in some luxury vehicles. The problem is that carbon fiber composites cost dozens of times as much as steel. With costs reduced and the molding process quickened in the future, carbon fiber composites are expected to find their way into auto bodies and exterior parts.”Oh, mother: Toyota and Daihatsu announced that they have released a compact minivan that can accommodate up to seven passengers. “The new minivan is designed for mothers raising families, and the two automakers seek to capture demand among women who are switching from minicars,” writes the Nikkei (sub.) It must be targeted at the export market, because Japan has a huge shortage of moms.Uh-oh: Toyota recalls 121,930 cars in China to fix a problem that could result in loss of steering control, reports Reuters. Affected are 54,657 Reiz and 62,517 Crown sedans, made by Toyota’s joint venture with FAW Group between February 2005 and October 2006. Further affected are 4,756 Lexus models made in Japan between February 2004 and September 2006. The company denied requests to provide cost estimates for the recall.Unusual Christmas holidays at FAW-Toyota: FAW Toyota announced that its Tianjin, China, plant will halt production from Dec. 26 – Jan. 5 “for the routine mechanical overhaul” and that the facility’s staff will get ten days off. “But actually it is the sales slide and oversupply that have brought the joint venture’s production to a halt, state media said today,” writes Gasgoo. In China, routine maintenance is usually performed closer to the Chinese New Year which will fall into the end of January, beginning of February 2009 period.Give me the money, Korean style: Troubled Korean SUV maker Ssangyong has hopes that their South Korean government may lend support (and money,) Reuters says. China’s SAIC, which owns 51 percent Ssangyong, had told them SAIC would bail if the South Korean company’s labor union doesn’t accept a restructuring plan. The government support doesn’t come without fineprint: State-owned Korea Development Bank (KDB) has called on SAIC to provide fresh funding and payment guarantees worth a total of $245m to Ssangyong as a condition for new loans, Reuters says in a separate piece.Good tidings for Europe, lump of coal for U.S.: The pre-Christmas shopping behavior is a closely watched leading indicator for the next year. In most of Europe, the unfathomable happened: People shopped as much as in the year before. The German Association of the Retail Industry actually expects a slight plus, writes das Handelsblatt. Different situation in the U.S. “Price-slashing failed to rescue a bleak holiday season for beleaguered retailers, as sales plunged across most categories on shrinking consumer spending,” writes the Wall Street Journal. Total retail sales, excluding automobiles, fell 8 percent in December.
Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Anonymous Anonymous on Dec 26, 2008
    Total retail sales, excluding automobiles, fell 8 percent in December. That's interesting, because the MSM report I saw on Christmas Eve stated that most of the drop in retail sales was due to a drop in auto sales and the falling price of gas. Don't tell me that the network news media could have possibly gotten something wrong!? (shock and amazement)
  • John Horner John Horner on Dec 26, 2008

    The WSJ's 8% US retail sales drop number comes from MasterCard's Spending Pulse unit. We don't know hard numbers yet. It is possible that people who were buying did so using less credit than in the past, which could throw MasterCard's numbers off. There are other strange vagaries which could skew the numbers like the fact that Costco only takes American Express. If bargain hunters shifted more of their shopping to Costco, MasterCard would never know it.

  • Analoggrotto I hope the walls of Mary Barra's office are covered in crushed velvet.
  • Mikey For 36.4 years i punched the clock at GM Canada.. For the last 15.5 years (frozen at 2008 rates) my GM pension shows up in my account. I flirted with Fords for a couple of years but these days I'm back to GM vehicles and still qualify for employee price. Speaking as a High School drop out ..GM provided myself and family a middle class lifestyle.. And still does .. Sorry if i don't join in to the ever present TTAC ..GM Bash fest
  • Akear Does anyone care how the world's sixth largest carmaker conducts business. Just a quarter century ago GM was the world's top carmaker. [list=1][*]Toyota Group: Sold 10.8 million vehicles, with a growth rate of 4.6%.[/*][*]Volkswagen Group: Achieved 8.8 million sales, growing sharply in America (+16.6%) and Europe (+20.3%).[/*][*]Hyundai-Kia: Reported 7.1 million sales, with surges in America (+7.9%) and Asia (+6.3%).[/*][*]Renault Nissan Alliance: Accumulated 6.9 million sales, balancing struggles in Asia and Africa with growth in the Americas and Europe.[/*][*]Stellantis: Maintained the fifth position with 6.5 million sales, despite substantial losses in Asia.[/*][*]General Motors,&nbsp;Honda Motor, and&nbsp;Ford&nbsp;followed closely with 6.2 million, 4.1 million, and 3.9 million sales, respectively.[/*][/list=1]
  • THX1136 A Mr. J. Sangburg, professional manicurist, rust repairer and 3 times survivor is hoping to get in on the bottom level of this magnificent property. He has designs to open a tea shop and used auto parts store in the facility as soon as there is affordable space available. He has stated, for the record, "You ain't seen anything yet and you probably won't." Always one for understatement, Mr. Sangburg hasn't been forthcoming with any more information at this time. You can follow the any further developments @GotItFiguredOut.net.
  • TheEndlessEnigma And yet government continues to grow....
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