By on November 10, 2008

Iʼm about as attracted to vans as Evangelicals are to the Church of England. But there’z one MPV Iʼve always found retina-candy, due to its flowing lines and aggressive stance: the Mazda Premacy. Mazda launched the original Premacy at the same time as the Zoom-Zoom ad campaign that’s become the core of the Mazda design philosophy. Strange and original organic shapes are little by little finding their way from concept (Kiyora, Kazamai, Furai, Taiki, Hakaze, Ryuga, Nagare) to production. For the practical part of this chop, glass stripes in the roof complement the large windows, to create an open-space feel. The cutout in the A-pillar solves the huge  (small?) visibility problem endemic to MPVs. For the Zoom-Zoom part, I wanted to make the new Premacy look fresh and include some of the details weʼve seen on the show cars– but not more than the market is ready to bear. The grille is all-new, mixing their new reverse pentagon with a more traditional air intake. Also on the zoom-zoomish side: the lower breathing holes and the organic pattern creases on the side. Wide wheel arches add some muscle and tells everyone (who cares about such things) that this is a Mazda.

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