TTAC Photochop: New Mazda Premacy Mk III

Andrei Avarvarii
by Andrei Avarvarii

Iʼm about as attracted to vans as Evangelicals are to the Church of England. But there’z one MPV Iʼve always found retina-candy, due to its flowing lines and aggressive stance: the Mazda Premacy. Mazda launched the original Premacy at the same time as the Zoom-Zoom ad campaign that’s become the core of the Mazda design philosophy. Strange and original organic shapes are little by little finding their way from concept (Kiyora, Kazamai, Furai, Taiki, Hakaze, Ryuga, Nagare) to production. For the practical part of this chop, glass stripes in the roof complement the large windows, to create an open-space feel. The cutout in the A-pillar solves the huge (small?) visibility problem endemic to MPVs. For the Zoom-Zoom part, I wanted to make the new Premacy look fresh and include some of the details weʼve seen on the show cars– but not more than the market is ready to bear. The grille is all-new, mixing their new reverse pentagon with a more traditional air intake. Also on the zoom-zoomish side: the lower breathing holes and the organic pattern creases on the side. Wide wheel arches add some muscle and tells everyone (who cares about such things) that this is a Mazda.

Andrei Avarvarii
Andrei Avarvarii

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  • Charles T Charles T on Nov 10, 2008

    So many cars are ruined for me because I've read my biology textbook once too often; the C6 Vette, IMO, looks like a praying mantis head. This one has a whiff of parrotfish about the front, and the somewhat dumpy area ahead of the windshield clashes a bit with the sportier area behind it. Still, I look forward to the real thing.

  • Ctoan Ctoan on Nov 10, 2008

    Minivans wouldn't have those visibility problems with the A-pillar if they'd ditch the 1-box design. It's not like that extra interior room is actually useful. I suppose it improves aerodynamics, though.

  • Orangutan Orangutan on Nov 10, 2008

    psarhjinian: Absolutely.

  • Andpad Andpad on Nov 11, 2008

    About design it's a intersting view, but about technical characteristics...?