The Latest In The Porsche/VeeDub Soap

Bertel Schmitt
by Bertel Schmitt

Never a dull moment in the ant-eats-elephant soap, a.k.a. Porsche’s takeover of VeeDub. On the heels of what the newspaper Die Welt called the “craziest week in the history of the German benchmark index DAX,” VW’s stock makes headlines again today. Or, rather, the headlines are made by a minority owner, the state of Lower Saxony. Nearly forgotten in the broo-haha, that German province, home of Volkswagen’s headquarters Wolfsburg, owns 20.1 percent of VeeDub’s stock. By the dubious virtue of the so-called “Volkswagen-Gesetz” (VW law), Wolfburg’s stake gives the state of Lower Saxony veto power over just about anything they like or dislike. Originally, that law was intended to ward-off hostile takeovers by foreign powers. (Remember GM?) Now, it provides the legal means for provincial politics. Niedersachsen’s Governor Christian Wulff declared yesterday: “Profits going to Porsche? Not if you ask me.” And Porsche will have to ask Mr. Wulff. The thick plottenz…

If Porsche holds 75 percent, they can enter into what’s called a “controlling agreement.” They book all of VW’s profits as Porsche’s, and run VW from Stuttgart-Zuffenhausen. If there wouldn’t be that little detail called Volkswagen-Gesetz. Which the EU wants to abolish, BTW, to the applause of Porsche. Still, the law is on the books. And if Porsche doesn’t make nice with Lower Saxony, their best laid plans go the way of mice and men. In the meantime, Herr Wullf uses his minority position to throw gubernatorial dirt in Porsche’s direction: “It’s doubtful that Porsche can afford the 75% anyway.” Ha, take that, you upstart little dwarfs! (In the next installment of the saga from soapland: The inside story of how Porsche got VW on the cheap. Makes Cerberus look like a playful puppy.)

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • 3-On-The-Tree Keep the 6.2L V8 as the standard engine and get rid of the other V6 turbo engine options. Cadillac needs to get back to their V8 roots.
  • Turbo Is Black Magic I would probably bet billions on a $350,000 halo car… but insist on bucking all buying trends and build a sedan with an ugly rear and awkward proportions.What do the peasants know anyway.Also more letters and numbers for car names, probably spend another $300 million to buy the YKK trademark… I know most of the common folk associated those 3 magic letters with a zipper they broke last week…. But close your eyes and picture a generic midsize CUV… now say YKK… get it?!Also move headquarters locations again. Kensington PA comes to mind… it can only go up!
  • Coo65757652 A reminder to those of you who expect more from GM: "We are in the business of making money, not cars"(1964: CFO of GM).
  • Jeff Here's an idea from the past 0H:08 / 22:100:08 / 22:10 1970 Cadillac Eldorado (400HP 8.2L V8): Top 10 Facts You Didn't Know!
  • Ras815 It's a travesty that this is even allowed to carry the same 7er identity that the E23, E32 and E38 established.
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