Nissan Releases Rice Racer Recording

Bertel Schmitt
by Bertel Schmitt

Nissan has unleashed a promotional video of its all new Z car – via YouTube. To the soundtrack of Nipponese techno we see inside and outside shots of the 370Z. Exposed to it, the hearts of true Z car zealots may beat a bit faster. “The video itself appears to be for Japanese markets,” says Luxvelocity. Is this a praise, or a cut? We are not sure. But if this is viral marketing, then the spread will remain relatively contained.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Alex Nigro Alex Nigro on Nov 30, 2008

    If Rep. Waxman and the environmentalists kill the Mustang, Camaro and/or Corvette as a result of any bailout, then the 370Z is my next car. Even if they don't kill the muscle cars, I may still get a 370Z...

  • Michael Ayoub Michael Ayoub on Nov 30, 2008

    I guess Dr Lemming just sees a letter. Others, however, see a car. Yeah, that's really annoying... I like the car, though.

  • John R John R on Dec 01, 2008

    Hey, alright! Soundwave got some work!

  • Alex Nigro Alex Nigro on Dec 01, 2008

    The car mags that got their hands on a 370Z are reporting awesome performance. I think Motor Trend recorded a 4.7 second sprint to 60, a 13.3 second quarter mile, and 0.99 Lateral G's. Road and Track recorded 5.1 seconds to 60, and Car and Driver got 4.9 seconds. A sub-5 second sprint to 60 is awesome, and the handling numbers are, too...

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