Newsweek Puts Chrysler Over the Tipping Point. Almost.

Robert Farago
by Robert Farago
newsweek puts chrysler over the tipping point almost

In a “web exclusive,” Newsweek scribe Keith Naughton pens a post-mortem on ChryCo that could have been lifted whole from these very e-pages, right down to the headline (“ Chrysler R.I.P“). Former ChryCo CEO Lee Iaccoca’s refusal to talk about his ex-employer’s looming extinction due to melancholy, apparently, is pretty much the only factoid of interest to TTACers. But there’s a forest-from-the-trees thing happening here. If Newsweek’s editors had placed Naughton’s eulogy on the mag’s front cover, the story would have broken-out of its financial press backwaters into the media mainstream. And that would be the final nail in Chrysler’s coffin. Lest we forget, Joe the Carbuyer is still unaware that purchasing a Chrysler product is akin to booking a steerage-class cabin on the Titanic. Which is wrong. Once again, a major media outlet is protecting its advertisers at the cost of its readers’ best interests. Someone should tell potential Chrysler buyers the obvious dangers they face. You know, other than little old us.

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4 of 9 comments
  • Davey49 Davey49 on Nov 01, 2008

    I see nothing wrong with buying a Chrysler now.

  • SLLTTAC SLLTTAC on Nov 01, 2008

    My company just bought another Dodge Sprinter commercial van. If Chrysler goes under, we'll get parts and service from Mercedes-Benz, which ships the parts to a Chrysler factory in South Carolina for assembly. The Sprinter is an excellent truck. As for Chrysler's cars, who would want one? My company just bought our fourth Subaru Forester for the service department. The guys like the Foresters, which have been trouble-free.

  • Dilbert Dilbert on Nov 02, 2008

    Nothing wrong with buying a new Jeep right now, as long as you got it for a used price.

  • Snowdog Snowdog on Nov 04, 2008

    Agreed, if you're not looking to sell it in the near future, or even far future. I'm a field tech, so pretty much drive my car into the ground going 3000 miles or more a month. so getting a Caliber for example wouldn't be that bad a decision, especially if i can get one cheap.