Porsche: "VW's Share Price Is Insane."

Bertel Schmitt
by Bertel Schmitt

More news coming in from Porsche’s annual numbers press conference. Due to the worldwide recession, our TTAC correspondent in Stuttgart has to moonlight as a security guard at the event, but whatever works. We already announced this morning that Wendy Wiedeking said that “it is becoming increasingly unlikely” (translation: don’t even think it) that Porsche will go for 50 percent this year. Porsche holds 42.6 percent of the common stock of Volkswagen. They also own 31.5 percent of VW in options, but derivatives don’t count in the boardroom. “Wiedeking says their goal is still to build up to a majority of 75 percent in 2009,” our correspondent whispers into his lapel mike. But there are “too many uncertainties.” (Not to mention the VW-law, that makes owning 75 percent utterly wasteful.) Therefore, Wiedeking punts, much to the chagrin of our reporter-cum-rent-a-cop: “Wendy just said there is no telling how many moves will have to be made until the game is over.” He just said that. Wendy thinks, taking over the world’s third largest automaker, Volkswagen, he calls that a game? Where’s the outrage? “What game? Monopoly? Chess? Pick-up sticks?” Wendy won’t say. Maybe later, in the Q&A. Wait, there is more …

Yesterday, we cited Die Welt which calls Porsche “a bank with a subsidiary that makes cars.” That subsidiary hasn’t received any shots against the pandemic commonly called “the automotive flu.” Even a Porsche has to contend with lower sales. “He just said, from August through November, their sales dropped from €2.36b in the previous year period to slightly above €2b,” our security guard whispers, his mike being tied into Skype to save money. “Their sales dropped by 5.5k units to 25.2k in the August to November months.” Well, nothing earth shattering. “What about profits?” we press our moonlighting security guard through the flesh colored dangle cord. “He refuses to say anything about profits.” Most likely, because the profits would be rated as pornography, would qualify their annual report for the AVN Award, and drive auto executives around the globe to suicide. Right on, Wendy! The better part of valor is discretion, in the which better part I have saved my life. “Come again? You are breaking up,” whispers our man in the “SECURITY” T-shirt. Disregard. Resume 10-81 with a Code 24.

“Deep Throat to base. We have a Code 34.” Update: “Oh my gawd, Wendy’s slapping Angela!” our uniform-clad reporter gasps. Wendy just took the German government to task. Borderline domestic violence in progress. “On one hand, they rush from crisis meeting to crisis meeting to prop up the economy,” Wiedeking grumbles, his head turned firmly in the direction of Berlin. “On the other hand, they pass a new VW-law and risk excruciating punitive damage payments.” You tell ‘em, Wendy! Save the tax payer some money!

“Deep Throat to base. Code 35.” Update: “Holger Härter himself is up now,” whispers our reporter-in-hiding. Härter is Porsche’s CFO and the brain behind the hedge cutter massacre. “What has he to say? Over.” “We are not willing to buy VW shares at insane prices.” When Härter says it, the VW share trades at around €262. He’s calling that insane? And what was it, when it cost more than €1000? We told you yesterday: Swabians are thrifty.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Ingvar Ingvar on Nov 26, 2008

    And then what? Say that they get control over VW. What will they do with it? What's their reason for takeover? Are they going to do something substantial? Or the usual talk about synergie-effects and the like? Volkswagen is, above all, masters of platform engineering. Ultimately, what is it all about?

  • Bertel Schmitt Bertel Schmitt on Nov 26, 2008

    Money. And survival. Can't survive building P.J.O'Rourke's favorite car. Piech is a great man, but small in stature. Like Napoleon. He left the Elba called Zuffenhausen and is the Emperor of the third largest auto maker. And he's hoping not to die on Helena.

  • Teddyc73 Doesn't matter, out of control Democrats will still do everything they can to force us to drive them.
  • Teddyc73 Look at that dreary lifeless color scheme. The dull grey and black wheels and trim is infecting the auto world like a disease. Americans are living in grey houses with grey interiors driving look a like boring grey cars with black interiors and working in grey buildings with grey interiors. America is turning into a living black and white movie.
  • Jalop1991 take longer than expected.Uh-huh. Gotcha. Next step: acknowledging that the fantasies of 2020 were indeed fantasies, and "longer than expected" is 2024 code word for "not gonna happen at all".But we can't actually say that, right? It's like COVID. You remember that, don't you? That thing that was going to kill the entire planet unless you all were good little boys and girls and strapped yourself into your living room and never left, just like the government told you to do. That thing you're now completely ignoring, and will now deny publicly that you ever agreed with the government about.Take your "EV-only as of 2025" cards from 2020 and put them in the same file with your COVID shot cards.
  • Jalop1991 Every state. - Alex Roy
  • CanadaCraig My 2006 300C SRT8 weighs 4,100 lbs. The all-new 2024 Dodge Charge EV weighs 5,800 lbs. Would it not be fair to assume that in an accident the vehicles these new Chargers hit will suffer more damage? And perhaps kill more people?
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