Paris Auto Show: The Toyota IQ is Smarter Than Smart Car
Toyota has been showing concepts, prototypes and mock-ups of its 3+1 city car for the last four or so European motor shows, but here in Paris, it’s the real thing. The theory of the design language is silly; Toyota calls it “vibrant clarity” (that’s a state of mind I’d associate with inebriation). But the design itself is strong, clean and forward-looking. I stood in line to check out the interior of this microcar and found it conspicuously well-designed and made of high-quality materials. It didn’t quite pass the international test of anal-retentiveness (“do all surfaces refuse to give way when pressed, and sound similarly solid to a rapped knuckle?”). But don’t forget that this is a tiny, lightweight car. And a wonder of packaging. My claustrophobiac 184 cm body (that’s six feet to you Yanks) found the driver’s and two passengers’ seats snug yet uncramped. For Toyota, the big question is, how the hell to sell the iQ at a profitable price– meaning a higher price tag than its larger models? This is where new technology needs first-class marketing. If they can pull it off, then a Smart death watch may be in order.
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