Hyundai Genesis Vs. BMW 750i

by Robert Farago

Published: October 8th, 2008

OK, so I’m not convinced this full-size sedan shootout deal isn’t important for Hyundai. In other words, America loves an underdog. And while there’d be a lot more love if the underdog in question was American, as the alpha dog in the cross-hairs is German, well, that’s that, really. And this whole tugging on superman’s cape deal couldn’t come at a better time for the Korean brand. While no one would cross-shop a Genesis against a 7-Series, never underestimate the power of making class-bound shoppers feel good about not being able to afford something better. VW NA was born of reverse snobbery– and abandoned that market position for MOR. If the Phaeton had been priced at $35 to $45k… Anyway, Hyundai’s also in tune with the political climate. By “going negative” on BMW, they tap into the prevailing “I hate fucking everyone” gestalt. And you know what? I want to drive one of these Genesis things. FAST.

Robert Farago

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No_slushbox on Oct 09, 2008
SupaMan : BMW's handling card comes from rear wheel drive, mutilink rear and independent strut front suspension, and a rigid body - not the propeller on the hood - the Genesis has all of those things. JEC : And a Corvette Z06 is faster than a F430 in a straight line. But which one would you rather have in your garage? A new 7 is a nice ride, but it isn't a handmade, carbon fiber tub, rare, barely street legal race car that was at one time the best street legal car in the world. The 7 is a stamped steel boat full of electronics and other crap designed with planned obsolescence. They are probably the least desireable used BMWs, and can easily be found under $10K in the previous generation.

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Carveman on Oct 09, 2008

" A Corvette Z06 is faster than a F430 in a straight line. But which one would you rather have in your garage? A GTR

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Sajeev Mehta on Oct 09, 2008
no_slushbox : The 7 is a stamped steel boat full of electronics and other crap designed with planned obsolescence. They are probably the least desireable used BMWs, and can easily be found under $10K in the previous generation. You probably already know this, but take it from the guy who had a 1996 750iL: an initial 10k buy-in will explode into a 20k sinkhole in a matter of months. And that not including the unique parts of the V12 model!

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JEC on Oct 09, 2008

My point with the Z06/Ferrari comparison is that these sorts of comparisons are in fact pointless and just the usual sort of bench-race dick-waving you hear allllll the time. Apples to oranges nonsense. Bravo Hyundai, your marketing is now on par with drunken pub top-trumps games. I'd probably chose a Z06 as well because it's less of a cockmobile (wait, did I just say that about a Corvette?).

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