Germans Abolish Car Tax. For Now.

Bertel Schmitt
by Bertel Schmitt

Things must be really bad in Deutschland. Before, any German government of any persuasion raised taxes when times were good, and raised them more when times were bad. Debates before important elections usually are about how much taxes should be raised. Imagine McCain saying: “My friends, I will tax you more than that guy.” He’d get the vote in Deutschland. Well, the German government is now worried about auto sales. Scared scheissless is probably the better term. So scared they want to abolish the tax on cars. Totally. Well, at least for a while. And in a discreet green wrapper. Says so in today’s report by the German magazine Der Spiegel. Berlin’s cabinet left it to their Minister of the Environment, Sigmar Gabriel, to give the car crazy Germans the good news this morning: No tax on environmentally friendly cars for the next two years. Zilch. Nada. Nichts. “Environmentally friendly” is defined as compliance with the Euro 5 and Euro 6 norm. Which, for all intents and purposes, means no tax for all new cars coming to the market.

All models sold in Europe after September 1, 2009 must adhere to Euro 5 anyway. Many volume models, from the Audi A3 all the way to the VW Phaeton V6 TDI, do already. To not collide with the German principle of “Gleichbehandlung” (fair treatment– unless when taxing the “Besserverdienende”– the fat cats that make more than the poverty limit), the fine print of the new policy reveals that even an Euro 4 car will be able to drive tax-free for a year. Ke-rist, even the average Chinese CO2-generator-on-wheels survives the Euro 4 test, a stone age norm way back from 2003.

This news is coming on the heels of Brussels signaling that they will back a €40b “soft loan package” for the ailing European car industry. This package also comes in the fashionably green color. The money is earmarked to help the industry meet “ambitious” environmental targets– at least that’s the party line. Our sources quipped that the targets can be met easily, and that the money will be welcome to fund incentive packages. Ein witz, ja?

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Martin Schwoerer Martin Schwoerer on Oct 30, 2008

    It won't surprise anybody when I say I think this piece is akin to Joe the Plumber-type hyperbole. The past two German governments have been reducing taxes to a level at which they have been at the OECD average for quite some time. My source for this is the OECD revenue statistics regarding the total tax burdon. Nobody here in Germany has ever won an election with promises to raise taxes. But the electorate is skeptical about voodoo-economic concepts such as trickle-down, or "cut taxes and raise the deficit". Do you blame them? The government is proposing (and only proposing) to suspend taxes on new cars that have up-to-date emissions ratings. That has been done twice in the past, so it's not exactly hot news. And look at the sums we are talking about: a two-liter engined gasoline car rated at Euro 4 currently costs about 140 Euros in taxes per year. So what this bit of news means is that a new-car buyer saves around $400 US -- if the law is actually enacted. And this kind of non-news merits a cheap shot at a foreign country?

  • Bertel Schmitt Bertel Schmitt on Oct 30, 2008

    @Martin: Cheap shot, written by a still citizen of same country no less. No wonder I was deported to China .....

  • Lou_BC Another way to look at this is the upgrading of hardware and software. ...............The average length of car ownership is 10 - 12 years ....................The average lifetime ownership of a cell phone is 2.5 years. ................................................................... My phone will remain up to date, my vehicle won't. Especially if you buy a new "end of run" model.
  • TheEndlessEnigma "...we could be seeing a foundational shift in how Americans and car buyers see Stellantis products." yeah, I view Stellantis products as being off the cross-shop list. Stellantis is doing an excellent job of killing the Chrysler and Dodge brands and turning Jeep into something it isn't.
  • 2manyvettes 495 hp in a base C8 is more than enough. 800+ hp in a ZR1 is not worth the extra $60k (plus dealer markups). Unless the buyer is going for bragging rights. I remember when the C7 Grand Sport came out, and a reviewer got his hands on one and put it on the track at Lime Rock. His conclusion? Save yourself $15k and skip the Z06 and get a Grand Sport.
  • MaintenanceCosts Last year, I rented a closely related Audi A3. The overwhelming impression was of cheap build quality, although the drive wasn't bad. It had ~45,000 miles and the sunroof sunshade and passenger side power window were already not working correctly. Lots of rattles, too.
  • Lou_BC As others have pointed out, some "in car" apps aren't good or you pay for upgrades. My truck did not come with navigation. It was an expensive option. There's a lame GM maps app that you need to subscribe to "in-car" data. The map does not give you navigation other than to tell you where restaurants and gas stations are located. I'd want Android auto since I already pay for the phone.
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