GM Car Czar Bob Lutz: "We Faced Reality Last Week"
Get this: it wasn't last week. It was the week before. GM's Veep of Global Badge Engineering made this comment in an interview with Just-auto [sub] on the 23rd of July at the London Auto Show [sorry we missed it]. Given the $15.5b hole that opened-up in GM's second quarter financial results on the following Friday, I guess you could say Maximum Bob's remarks constitute pre-cataclysmic (post-modern?) irony. Anyway, the winner of TTAC's first annual Bob Lutz Award offered the usual grist for our collective mill. "The US press is full of pontifical analysts on television [Huntley Brinkley?] saying that the real problem with General Motors is that they are just not producing the vehicles that the American public wants. That's a complete fiction. We are producing the vehicles that the American public wants, we just can't produce enough of them because of the sudden swing in demand where all of a sudden everyone wants small passenger cars and a year ago everybody wanted big V8 trucks. We can't turn on a dime like that, but we'll get past that and our future product programmes are all in the pipeline and continue unabated." So, will The Big 2.8 make it? "We have a rough spot to get through in terms of liquidity…"
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