June 30 Memo to Chrysler Employees

Frank Williams
by Frank Williams
june 30 memo to chrysler employees

Dear Employees,

The auto industry is going through a period of unprecedented change. A dramatic U.S. economic slowdown and auto industry contraction leaves Chrysler — like other automakers — to face difficult issues and decisions.

Our worldwide sales are down 14 percent, year to date — even considering increases in Canada, Mexico and international markets.

Our plan for 2008 has been aggressively conservative, allowing us to be better positioned than some of our competitors for the current slowdown. We continue to exceed goals and financial plans, and we are better positioned than we were last year. We are focused on improving our business today.

That's why we must act now to become better aligned with the shift towards smaller, more fuel-efficient vehicles. In order to meet those market challenges, we will be making volume-related manufacturing reductions at two of our North American assembly plants.

The St. Louis Assembly Plant South will be idled indefinitely, effective Oct. 31, due to volume declines in the total minivan vehicle segment.

Operations at the St. Louis Assembly Plant North, where full-size trucks are built, will be reduced from two shifts to one, effective Sept. 2.

We are committed to working with the UAW to address these reductions in a socially responsible manner. As we have done in the past, the UAW and management leadership will hold employee meetings to review the special program offerings at affected locations. We are committed to providing employees with this information so they are able to make appropriate decisions.

We also remain committed to our bread-and-butter Dodge Ram pickup, and Chrysler Town & Country and Dodge Grand Caravan minivans. We believe there is a strong and viable pickup truck market, and our minivans have held their leadership share in a shrinking market.

We are clearly in a challenging environment, but by tackling the difficult challenges head-on, we are taking the steps to return Chrysler to profitability for the long term.



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2 of 15 comments
  • Psarhjinian Psarhjinian on Jul 01, 2008
    I miss Dr. Z. Dr Z and his predecessor are largely the reason Chrysler is a trainwreck today. Everything that sucks about Chrysler's product and cash reserves is the result of Mercedes' mismanagement. Seriously. Drive a PT Cruiser (pre-Daimler) and Caliber (designed at the height of the DCX era) and it should be pretty obvious that the pre-Schrempp/Zetsche era car is by the far the better product, despite being on a chassis nearly a decade older. The same applies to just about any product pairing you care to make.

  • Nudave Nudave on Jul 01, 2008

    Wouldn't you just love to see a list of the "goals and financial plans" which Chrysler has achieved. This guy should be working for Bush...

  • Jeff S Hyundai and Kia seem to be one of the few manufacturers to have any fresh styling to their products. Kudos for the effort and the styling on this Sonata is very nice.
  • Dukeisduke The front reminds me of the Lucid Air.
  • Jeff S I was wondering why Ram would introduce a midsize pickup in a field that has a number of midsize pickups but now that it is an EV this makes more sense since currently their are no midsize EV pickups. Ram has been teasing us with a new Dakota for a number of years with speculation of it being either midsize or compact. Will be interesting to see more pictures of this new Dakota and to find out when it is going to be released.
  • Dukeisduke I own a 2013 Tacoma, and I was disappointed in the 2016 "redesign". Sure, some of the sheetmetal was different, and it got a new frame, engine, transmission, rear axle, and interior, but overall, the truck looked similar (not exactly a redesign, and the switch from the torquey 4.0l 1GR-FE to the whiny 3.5l 2GR-FKS was a downgrade IMHO. No turbo diesel offering, which was disappointing, and no rear disc brakes.Hopefully the fourth-gen will be more of an actual redesign, won't look like the horrifically ugly Tundra, and will still offer an NA V6, not a turbo 4 like the Ranger and Colarado/Canyon.
  • MrIcky Wait, that cant be the new render can it? That looks just like the old 4.7. I want a dakota to exist so I'm not crapping on it- just wondering if this is really the "new look".