Daily Podcast: "Tell Me Something, Anything… I Feel the Need to Be Inside of Your Head If I Cannot Be Near You"

Robert Farago
by Robert Farago

At the risk of being sued by Julie Roehm, inventor of the Dodge brand's ill-fated lingerie bowl, the ex-auto exec strikes me as a bit of a bunny boiler. The above headline comes from an email exchange between Roehm and her then-subordinate (in the literal sense), executive Sean Womack. We are privy to its contents thanks to Roehm's lawsuit against her then-employer Wal-Mart. Which was eventually settled amicably (i.e. Wal-Mart, like Chrysler, paid her to go away.) I mention all this because the increasingly salacious Detroit News Business Insider informs us that Roehn's bad girl behavior has landed her a role on Mark Burnett's new reality show "Have You No God Damn Shame?" Just kidding. Obviously. The real name of the program is "Jingles." Even though it's stuck in development Hell (like I give a shit), the report tweaked my curiosity. When was the last time you heard an automotive brand jingle? I can't remember a memorable one……. lately. I think it's high time for a comeback.

Robert Farago
Robert Farago

More by Robert Farago

Join the conversation
4 of 16 comments
  • Yankinwaoz Yankinwaoz on Jul 21, 2008

    The best was when Chevy bought the Bob Seger song "[s]Lick[/s] Like a rock". Makes me wanna run out and buy a Chevy pickup and then go yank some tree stumps out of a muddy field with it. I wonder if she had anything to do with that?

  • ZoomZoom ZoomZoom on Jul 22, 2008

    "Like a Rock" was a terrible choice for a pickup truck! But I remember that period. That was "SO Detroit"; still living in the past with ancient songs. The best comeback came from a Chevvy Silverado or GMC truck commercial, if I recall correctly, spoken by a woman..."and it doesn't drive like a rock!"

  • ZoomZoom ZoomZoom on Jul 22, 2008

    If we must talk about ad campaigns, can we discuss the HP "Mike Rowe Gets Down and Dirty" banners? I'm getting tired of his ugly mug. I mean man...he didn't even dress up for the pictures; what's THAT all about? Something new would be nice, or at the very least, replace Mike with Jill Wagner and I might even buy whatever she's selling, even if I already have five and don't need another!

  • Carzzi Carzzi on Jul 22, 2008

    "Bunny boiler"... been awhile since I've heard that old Fatal Attraction reference. Nice. Oh, and the car that drove in water... the "Amphicar"