Chevy, Hummer On The Rise In Europe; Early Frost Reported In Hell.

Edward Niedermeyer
by Edward Niedermeyer

Auto Motor und Sport has some stunning news out of Europe, where the Chevrolet brand is *gasp* kicking ass. That's right folks, GM has sold 318k fewer vehicles on the year in America, but in Europe the General's sales are actually up by 375k units on the year. And no, those numbers are not coming from the newly "upmarket" Opel (-1.7 percent), or established SAAB (-13 percent) brands either. Rebadged Daewoos sold as Chevrolets are what's been (sort of) saving GM's bacon on the continent that invented the car, up a staggering 23.7 percent on the year. Most of those sales come from Eastern Europe and Russia, where people realize that the American brand's connotations of obesity, pollution and warmongering were properly earned in the Cold War. And speaking of brand connotations, Chevrolet isn't even the fastest-growing GM brand in Europe. Sales of the real "America's Brand" HUMMER are up a staggering 29 percent on the year so far. Of course, that's a not-so staggering total of 1,325 HUMMERs sold. But still, who'd have thunk it? In summary, the former Evil Empire is crazy for Chevrolets, Europe still loves it some HUMMER and we're tracking a cold front moving through Hell this weekend. Details at Eleven.

Edward Niedermeyer
Edward Niedermeyer

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  • Dwford Dwford on Jul 10, 2008

    This just suggests we view GM and Ford in their totality instead of just focusing on their NA woes.

  • B.C. B.C. on Jul 10, 2008

    Romanian automakers? Bad news! What? The Dacia Sandero! It's been delayed! Oh no! Sorry, couldn't help it ...

  • ScottSowers ScottSowers on Jul 11, 2008

    Here be your global economy and weak dollars tilting the playing field.

  • Hal Hal on Jul 12, 2008

    According to this article from Businessweek Russia has overtaken Germany as Europe's largest car market: 23% Growth from Daewoo/Chevy is impressive but Russia is booming (41% Growth) and I wonder is GM even maintaining market share there? Also this growth is coming at the lowest end of the market. I bet BMW and Benz are cleaning up in Russia but GM just isn't competing at that end of the market. Maybe they can send some Buicks from China?