"To Tell You the Truth, in All This Excitement, I've Kinda Lost Track Myself"


Yesterday was Black Tuesday for the American auto industry. TTAC's bloggers worked their fingers to the bone trying to keep up with an abandoned airport's worth of bad news. And still we didn't get it all. Anyway, it’s official. For the first time in sixteen years (since December 1992), a car has outsold the ubiquitous Ford F-series pickup trucks. Make that, FOUR cars. Last month, [Edmund's] "seismic shift" sent buyers into Toyota and Honda dealerships seeking fuel efficient sedans, rather than gas guzzling pickup trucks and SUVs. The Toyotas Corolla and Camry, and Hondas Civic and Accord, each outsold Ford's venerable tpickup. Feebly trying to explain F-series’ fifth place finish, Ford’s head sales honcho Jim Farley said, “May was a watershed month. We are, as an industry, catching up with the breathtaking choices customers are now making.” Meanwhile, this simple pistonhead asks: how this could be such a big surprise to a FoMoCo executive?
Comments
Join the conversation
@ Mj0lnir: Nope - I just made a random thought post same as Airhen did. Don't read into it too much - this is just an Internet post.
Regarding Mark Fields. Obviously, the source for all of Mark Fields power was in his mullet. His performance has severly diminished since he cut it.
Actually, the title should have read: “To tell you the truth, in all this excrement, I’ve kinda lost track myself”