GM to Rebadge Korean Daewoos as Chevys?

gm to rebadge korean daewoos as chevys

GM Daewoo (GMDAT) builds cars in South Korea, and then sells them as a number of different brands around the world. In most markets they're rebadged as Chevrolets– in an attempt to make Chevy into GM's "global" brand (excluding the Corvette, which is a standalone brand in Europe). In South Korea, Daewoos are Daewoos. Blogging Stocks reports that GM is considering introducing the Chevrolet brand in Korea. If they do, what cars will they sell as Chevys? Do they change the "home team" GM Daewoo brand into an "import" brand? Do they introduce Daewoo-built models not currently sold as domestic models under the Chevrolet name? Or do they import cars built elsewhere to carry the brand? Who knows… maybe they'll introduce Korea to American full-sized pickups and finally have something to with that four-month inventory of Silverados they're sitting on.

Join the conversation
4 of 13 comments
  • GS650G GS650G on May 22, 2008

    Daewoo gets low ratings for reliability and resale, fits perfectly in GM's business model. In Korea Daewoo has the worse reputation, Hyundai is held in higher regard, and even the Samsung cars are preferred. Kia has a strong presence too. Ssangyoung was bought by SAIC of China recently, it will be interesting to see what they do with the brand. They made SUVs and Vans mainly.

  • Landcrusher Landcrusher on May 22, 2008

    There are plenty of towns in Korea where getting a Silverado through the streets is very risky business. Especially because they throw people who cause crashes in jail. And, some who are just victims of crashes, too.

  • Nick Nick on May 22, 2008

    I agree, I think that the Aveo sedan, apart from the retro tail lights, is respectable looking. No worse that it's rivals. If it had a decent, economical base engine, it would do even better. That way it wouldn't depend so much on cheap price.

  • Travelmandan Travelmandan on May 30, 2012

    Rebadging a Daewoo as a Chevy is a great marketing idea in South Korea because the entire culture is based on position and status...AND driving an imported car is considered a sign of high position or status...Koreans who drive ten year old Daewoo Magnuses sticking Chevy badges on their cars...heck once I even saw a Daewoo Mariz with a BMW badge...there is a tension in Korea where there is extreme xenophobia combined with very low self makes for a lot of cognitive dissonance in the locals