Volt Birth Watch 38: Sex, Lies and Videotape (well, Maybe Two Out of Three…)
Since Bob Lutz revealed the Volt concept that made the rounds at the auto shows is more aerodynamically efficient going backwards than forwards, we've known there was much work to be done in the wind tunnel (and no, we don't mean the marketing depatment). CBS auto beat reporter Jeff Gilbert got a look inside the Volt development center, and brings us some of the first images of a camouflaged one-third scale model of what just might be the production Volt. Gilbert doesn't think the model is "all that exciting," saying it looks like little more than a Pontiac G6 or (inexplicably) a Chevy Camaro. But lack of enthusiasm for the mock-up doesn't mean Gilbert won't regurgitate GM's
lies marketing playbook verbatim, incredulously spouting such obvious untruths as the long-abandoned $30k pricetag. In fact the "GM wants to sell 100k Volts at $30k by 2010" pablum comes immediately after GM's chief engineer for hybrid electric vehicle programs refuses to say that things look good for the 2010 goal. "Well, it's very clear what our target is, and leadership has asked us 'what do you need to make it happen?' and we have not been turned down once," says the sultan of sliderules. Gosh, that sounds like the development process of every $30k car, doesn't it?