If You Can Dream It, Chrysler Will Build It. In Theory.
GM isn't the only automaker suffering from corporate ADD; Chrysler's marketing department seems similarly afflicted. Yesterday, they announced yet another marketing schtick. Hot on the heels of "New Day," the Consumer Advisory Board and "Chrysler Listens" comes "If you can dream it, we can build it." That seems like a pretty bold promise coming from a company that can't even get a subcompact car to market. Anyway, the press release quotes Spinmaster Supreme Deborah Meyer: "Chrysler is moving on all fronts to engage our customers and harness their insights, inspirations and dreams as we move quickly to develop and refine new technologies and products." That's great! I'll take a hybrid passenger car with room for five that gets 45mpg in the city, goes 0-60 in under seven seconds and handles like an M3. There… I've dreamed it. When can you build it?
Click here for PDF of full press release
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picard234 In another note, I would like to know who dreamed of that strange thing in the picture for this article. Looks like somebody ate some bad pizza before bed…
That's the Dodge Hornet concept car from last year. It's supposed to become the subcompact that Chrysler is working with Chery to produce.
Point taken picard 234. The reliant is obviously blessed with a little old lady. My beef is the notorious reputation chrysler has with weaseling out of warranty claims. If people have no faith with the warranty it doesnt matter if its "lifetime" or not. my last chrysler was a 69 GTX. I wouldnt even consider a chrysler product, for my personal car or work trucks.
Scion to Chrysler: "Don't steal our ugly!"