Ferrari Eyes 2010 India Launch
Ferraristi of the subcontinent rejoice! Come 2010, Indians won't have to go to Singapore to put a prancing horse in their garage, says The Economic Times, as the Scuderia should be in-country by then. Earlier reports had Ferrari pegged to enter the market this year, but there's still work to do. So says Gabriele Lalli, head of Magic India Discover, Ferrari SpA, a curiously-named publicity tour of the subcontinent, which is currently showcasing Ferrari's exquisite 612 Scaglietti Grand Touring model. "(Ferrari) needs to set up a sales and marketing network in India," says Lalli. "For us, customer satisfaction is of prime importance. Hence, we will also have to take care of these aspects before we enter India." Currently only 36 'rrari's. all of which have been specially imported. regularly prowl India's roads. Fiat, who owns the legendary brand, already has a presence in India, building the Fiat Palio in a joint venture with Tata Motors. Incidentally, India's purchasing-power-adjusted per-capita income of about $4,500/year means the average Indian will only have to save for about 45 years to afford a new "entry-level" Ferarri 430. Sounds worth it to us
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Wait! Where are the jeers from the anti-Tata crowd? Surely they can't sell Ferrari's in India? No? IIRC, according to some of our posters here, these kinds of cars will NEVER sell in India, because they have been there, seen all the roads, and they are all too crowded. Or, maybe they hadn't seen ALL the roads after all?
It's good to see Ferrari selling cars there, anything that makes India more expensive reduces the cost advantage they have over the US. It happened in Japan and Korea.
All is possible in this world, so is this Ferrari. This looks like a classic Ferrari car but Ferrari's getting better on their innovation on cars. Now I think this is a must be-featured on autopartswareshouse.com.