Toyota Blames Failure On Success
Toyota President Katsuaki Watanabe has once again acknowledged ToMoCo's recent quality issues. The AP reports that Watanabe attributes the company's product-related failures to its rapid rise to global dominance. The growth has taken its toll in various areas, ranging from development and design to production, suppliers and maintenance. Watanabe says time pressures and the shortage of experts has exacerbated their quality control problems. What's more Watanabe admitted that Toyota is suffering from some of the symptoms of "big company disease:" arrogance born from success. Putting the pro in proactive, Toyota's CEO said some unspecified products are being delayed to ensure the "total quality" on which Toyota's reputation depends. The automaker is going over every problem, "tracking root causes, analyzing and coming up with ways to prevent a recurrence."
"Toyota has *always* acted like this. Toyota often admits faults and problems and is willing to learn from their mistakes." Case in point: when Toyota first entered the US market, it offered a car that didn't pass muster. Soon it was clear to Toyota (as it had been to American drivers) they weren't ready to play on this side of the pond. They openly admitted their mistake, they shut down their American operations, and waited until they had developed better products before resuming selling in the US.