Import Buyers Still Shun Chevy Malibu and Caddy CTS
In January, GM Car Czar Bob Lutz stated that all of GM's new models "are getting a lot more non-GM and non-domestic conquests." As usual, the former marine aviator was flying by the seat of his pants. The numbers tell a different story. Automotive News [sub] compared fourth quarter '07 conquests to fourth quarter '05 for the redesigned Chevy Malibu and Cadillac CTS. In the last quarter '05, former Chevy owners accounted for 43.9 percent of Malibu sales. In the last quarter '07, the number rose to… 45.8 percent. The CTS sales stats also reveal that import buyers are lined-up none deep. In the fourth quarter of 2005, 30.1 percent of CTS buyers traded another Cadillac. In 2007, the number rose to… 42.2 percent. More specifically, Mercedes owners jumping ship for the midsized Caddy sedan ascended from 2.1 percent to 2.7 percent in 2007, and ex-Lexus owners increased from 1.2 percent to 2.3 percent. BMW owners stayed away. In 2005, 2.4 percent were BMW conquests; in 2007 that dropped to 2.3 percent.
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