VW Dealers: Our Product Names Suck

Robert Farago
by Robert Farago
vw dealers our product names suck

I think it's kind of sad that car dealers are so scared of the manufactures who supply them vehicles that they can only criticize the automaker on an unattributed basis. In other words, it's too bad they're scared shitless of the suits. But hey, that's the way it is, and I can well believe Ward's Dealer Business couldn't find any VW dealers willing to go on record and say “The names (are) consistently insane. First we get Touareg, which is crazy, and now Routan, which is equally crazy." Scribe Byron Pope says "most dealers contacted by Ward's" (how scientific is that?) are just happy to have new product, while "some" are bewildered by VW's bewildering product names. VW's nameless spokesperson defended the new– well rebadged Chrysler minivan's name. It’s a “white space on our product map, and (it will) bring more people into the showroom. In some ways, the naming is secondary.” Of course, in other ways, it isn't.

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4 of 18 comments
  • Raymond Hieber Raymond Hieber on Jan 28, 2008
    At least Dodge has pretty cool model names - they all refer to acts of violence or penetration I'll agree with you, but 50 bonus points if you can explain if "caravan" is violence or penetration, I'm at a loss for that one. The only person I know who owns a Touareg pronounces it "toe-rag" with a straight face, I don't even think she does it to be funny. I think I'd buy a door rango before a toe rag
  • Jurisb Jurisb on Jan 29, 2008

    Routan is not a bad name, it reminds me a true personality- Burt Rutan from Scaled Composites who is building SpaceShip2 . God bless people whose hands are not afraid of a challenge. On the other hand name of a car is nothing compared it to the product itself. if America made good products and cars they could name them shitbags or tootsies and still sell them. Every single of them. The Product matters. And shut please up about dealer`s experience. Good products is what people buy not names .

  • Shaker Shaker on Jan 29, 2008

    I anxiously await the upcoming Ford Shitbag Hybrid Coupe... ;-)

  • on Jan 29, 2008

    jurisb: That's exactly what I think of when I hear the name. While I may not like the names that VW gives it's vehicles, they are more memorables than the nomenclature used by Lincoln, Cadillac, Acura, Infiniti, etc. At least with Mazda, I can make sense of their names, but actual names would be nicer. What was the new name for the Miata, and does anybody actually use it?