VW Dealers: Our Product Names Suck
I think it's kind of sad that car dealers are so scared of the manufactures who supply them vehicles that they can only criticize the automaker on an unattributed basis. In other words, it's too bad they're scared shitless of the suits. But hey, that's the way it is, and I can well believe Ward's Dealer Business couldn't find any VW dealers willing to go on record and say “The names (are) consistently insane. First we get Touareg, which is crazy, and now Routan, which is equally crazy." Scribe Byron Pope says "most dealers contacted by Ward's" (how scientific is that?) are just happy to have new product, while "some" are bewildered by VW's bewildering product names. VW's nameless spokesperson defended the new– well rebadged Chrysler minivan's name. It’s a “white space on our product map, and (it will) bring more people into the showroom. In some ways, the naming is secondary.” Of course, in other ways, it isn't.