VW Dealers: Our Product Names Suck
I think it's kind of sad that car dealers are so scared of the manufactures who supply them vehicles that they can only criticize the automaker on an unattributed basis. In other words, it's too bad they're scared shitless of the suits. But hey, that's the way it is, and I can well believe Ward's Dealer Business couldn't find any VW dealers willing to go on record and say “The names (are) consistently insane. First we get Touareg, which is crazy, and now Routan, which is equally crazy." Scribe Byron Pope says "most dealers contacted by Ward's" (how scientific is that?) are just happy to have new product, while "some" are bewildered by VW's bewildering product names. VW's nameless spokesperson defended the new– well rebadged Chrysler minivan's name. It’s a “white space on our product map, and (it will) bring more people into the showroom. In some ways, the naming is secondary.” Of course, in other ways, it isn't.
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Routan is not a bad name, it reminds me a true personality- Burt Rutan from Scaled Composites who is building SpaceShip2 . God bless people whose hands are not afraid of a challenge. On the other hand name of a car is nothing compared it to the product itself. if America made good products and cars they could name them shitbags or tootsies and still sell them. Every single of them. The Product matters. And shut please up about dealer`s experience. Good products is what people buy not names .
I anxiously await the upcoming Ford Shitbag Hybrid Coupe... ;-)
jurisb: That's exactly what I think of when I hear the name. While I may not like the names that VW gives it's vehicles, they are more memorables than the nomenclature used by Lincoln, Cadillac, Acura, Infiniti, etc. At least with Mazda, I can make sense of their names, but actual names would be nicer. What was the new name for the Miata, and does anybody actually use it?