Daily Podcast: It Must Be Said
"Joel, you wanna know something? Every now and then say, 'What the fuck.' 'What the fuck' gives you freedom. Freedom brings opportunity. Opportunity makes your future.' Of course, we here at TTAC say WTF on a regular basis, albeit in a more quizzical context. But it behooves Ford CEO Alan Mulally to put on those clear glasses of his (sunglasses would be metaphorically appropriate, but there you go) and deal with the fact that automaking is a risky business. Ford's amazingly talented engineers lack freedom. The engineers' freedom is Ford's opportunity. And opportunity can make FoMoCo's future. As a proud American, I am disgusted at the decline and fall of The Big 2.8. GM; I don't need to say anything about GM today. Chrysler is run by a man who already pocketed $200m for running a company into the ground. But Ford clearly know what they should be doing. Bold Moves? Yes please. But they aren't doing it. I blame Mulally. Mulally is the beancounter GM CEO Rick Wagoner thinks he is. Great. Good for him. Toyota-away I say. BUT DON'T BUILD TOYOTAS. Build something uniquely American and completely spectacular. And then, if you have to, go bankrupt. But do not do so building Camcord clones in Mexico.
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