Caddy's Mid-Size Diesel Coupe. Huh?

Robert Farago
by Robert Farago

God knows TTAC has upbraided GM for downsizing the Cadillac brand and taking it downmarket. Adding oil burning insult to mid-sized injury, "the standard of the world" has unveiled a diesel-engined CTS Coupe. Speaking to our man Mehta, GM Powertrain's Executive Director of Diesel Engineering defended the oil burner sitting in the snout of Caddy's overdue two-door. Charles Freese says new 2.9-liter V6 diesel's "closed loop feedback system" means the new engine runs lower compression ratios (16.5:1) so the system is "less volatile for more controllable emissions." This maximizes the operating properities of a diesel engine when it runs in the cleanest times, when it spits out less soot, CO, NOx. (Think of it as the diesel-loving tree-hugger's sweet spot.) Meanwhile, GM design chief Ed Wellburn marked the CTS Coupe's launch by pronouncing that his employer's empowering its designers to make "wild cars like this." What's more, GM has the "conviction" to turn them into reality. Well, a concept car anyway– with a rear that looks a little too much like a 1970s Buick Century Aeroback (Google is your friend) and a little too little like a G37.

[Reported by Sajeev Mehta]

Robert Farago
Robert Farago

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  • Samir Syed Samir Syed on Jan 14, 2008

    Merc and BMW all feature diesels in heavy rotation. Since Cadillac is now benchmarking these two brands, it seems only logical. Except that Cadillac isn't supposed to benchmark a damn thing. It's not supposed to ape everyone's product lines. It's not supposed to be American Toyota. In its hey day, it sat above Merc and BMW. It is where Buick and Pontiac should be right now.

  • CarShark CarShark on Jan 15, 2008
    In its hey day, it sat above Merc and BMW. It is where Buick and Pontiac should be right now. Except that this isn't Cadillac's heyday. It's more than 50 years later. Seriously, move on. The luxury game has changed dramatically, and trying to move the brand that far upward (and taking BPG with it) is a losing battle. Cadillac is where it is now. What happened way back when doesn't matter. That's the biggest schism between people on this subject. Some people just don't realize that things aren't the same anymore and never will be. And because of that, they'll be forever blind to Cadillac's current and future successes, because it's not the success they envisioned for the brand. And that's a shame. Being a car fan shouldn't mean you miss out on a good reality by chasing a fantasy.
  • Bunkie Bunkie on Jan 15, 2008
    Being a car fan shouldn’t mean you miss out on a good reality by chasing a fantasy. Very well said. What matters is that Cadillac should make cars that enough people buy. Our perceptions of what Caddy should or shouldn't be matter only so far as they affect our individual purchase decisions. In that respect, I see the new products coming from Caddy as a very good thing.
  • S is for Supra S is for Supra on Jan 15, 2008

    That is a sexy beast there. CTS-V coupe, would be so hot. They need a higher HP V-6 or a 400hp V-8 to compete with teh TT6 in the 335i.