NIKE Encourages Kids to Jump Over Cars

Robert Farago
by Robert Farago

I know it sounds like I'm being sensationalistic (perish the thought) and making this up (never!), but there's no other way to interpret NIKE's decision to feature "car jumper" Chris Bryant in a national TV ad set to air at 4pm today (Monday) on the Ellen Degeneres show. The ad, which can be seen HERE, shows Bryant, uh, jumping cars. After jumping cars in shoes of his own design, he says "You know what I'm going to say the next time someone asks me why I do what I do? Why don't you?" Now it should be said that the cars are stationary, but one of them is parked in the middle of a street. And what's the deal with glamorizing such a patently dangerous practice? (Anyone remember what a Lotus Esprit did to a car jumper's foot on Ye Olde That's Incredible!?) The Akron Beacon Journal reports that we're late to the Chris Bryant car jumping hoe-down, as today will mark the former busboy's third appearance on the show. Anyway, we've tried to reach NIKE's press office for comment, but they're out to lunch. And now… they're back. Podcast with Dean Stoyer, U.S. Media Relations Director for NIKE below.

Robert Farago
Robert Farago

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  • Rpn453 Rpn453 on Dec 17, 2007

    Anyone remember American Gladiators? I have few memories of it, but I do remember a contestant named Wesley "Two Scoops" Berry. They showed him jumping over one of those land yacht station wagons, and he ended up destroying the competition and the gladiators. He even jumped right over one of those roid-monkeys during an event! It was the one time the show was actually worth watching.

  • Quasimondo Quasimondo on Dec 17, 2007

    Speaking of which, American Gladiators is coming back this winter.

  • Yankinwaoz Yankinwaoz on Dec 17, 2007

    If Jackass survived what? 3 seasons without killing or maiming every teenage boy in the US, then this Nike ad is nothing.

  • Kurt B Kurt B on Dec 18, 2007

    Well then nobody should have seen the film Ong Bak or watched the trailer where in the last 10 seconds he jumps over a bike, a car and through barbed wire... (for your viewing enjoyment..)